logo
episode-header-image
Dec 2024
10m 46s

Outranking the Original Video on Google ...

Edward Sturm
About this episode

E531: Crazy discovery. You can outrank an original video on Google with your own edit of it.

Here's how this just happened to me and how I'll be doing this in the future.

You can literally find videos about interesting subject matter, tighten the script with your own edit, target the same keyword, and outrank the original video on YouTube and Google for that keyword.

Again, this works for both YouTube and Google and oftentimes the videos rank the next day!

00:00 The Marketing Agency's Strategy
01:09 Link Echoes
01:59 YouTube SEO
03:27 Replicating the Strategy
06:01 Creating and Optimizing Content
09:05 Embracing the New Strategy

The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

#youtubemarketing #searchengineoptimization #digitalmarketing #contentmarketing

Up next
Today
How ANY Local Business Can Hit $100K/Month in 90 Days With SEO (BUT Most Get It Wrong)
<p>E872: Most "experts" say SEO takes 12 months to work. Sarvesh Shrivastava, today's guest, shows that for local businesses, that's flat-out wrong.</p> <p>With the right structure, foundation, and targeting, you can realistically hit $100K/month in under 90 days using SEO - but ... Show More
1h 24m
Yesterday
Free SEO Tools That Actually Work: David Quaid On Bing, Backlinks & Ranking Fast
<p>E871: SEO legend David Quaid is back with a high-value breakdown of the most powerful free SEO tools - including several hidden features inside Bing Webmaster Tools that most marketers completely overlook.</p> <p>Whether you're running your own site, starting SEO from scratch, ... Show More
20m 2s
Nov 21
Dominate Shopify SEO: Long-Tail Strategy, AI Scaling & Reddit Leverage with Kai Cromwell
<p>E870: I sit down with Kai Cromwell to break down one of the most effective Shopify SEO strategies in use today.</p> <p>Kai specializes exclusively in Shopify SEO and shares the exact long-tail collection page strategy that drives bottom-of-funnel traffic and revenue fast - wit ... Show More
1h 25m
Recommended Episodes
Nov 2024
362: The YouTube Algorithm Explained (2025 Update)
<p>Learn the YouTube algorithm and start growing your channel! ****** 🔥 Get a 30-Day trial of vidIQ&apos;s Boost plan for just $1 here: 👉 <a href='http://vidiq.com/think'>http://vidiq.com/think</a><br/><br/>This video is sponsored by VidIQ. Some product links are affiliate link ... Show More
1h 6m
Aug 2024
Mastering Content with EEAT: SEO in 2024
With Google's recent algorithm updates and the growing impact of AI-generated content, how can marketers ensure their content stands out? In this episode of the Digital Marketing Podcast, we dive into what Expertise, Experience, Authoritativeness, and Trustworthiness mean in the ... Show More
24m 25s
Jun 2025
419: The CEO's Guide to YouTube: How Business Leaders Are Using Video Content to Build Media Empires and Drive Revenue Growth
<p>Learn why you need to start YouTube for your business now!⚡️Learn how we can help you grow a profitable YouTube channel 👉<a href='https://ViralVideoCoach.com'>https://ViralVideoCoach.com</a><br/><br/>This video is NOT sponsored. Some product links are affiliate links which me ... Show More
33m 34s
Sep 18
446: YouTube’s Massive 2025 Update! 22 New Features You Need to Know
<p>22 NEW YouTube updates just launched! Here&apos;s what you need to know. 📕 <a href='https://ytreport.com/'>https://ytreport.com/</a> Download the full Future of YouTube report <br/><br/>This video is NOT sponsored. Some product links are affiliate links which means if you buy ... Show More
19m 39s
Jul 2024
SEO Marketing in 2024: Authorship v. Expertise
You wrote some stuff, have great expertise, have great content… but does Google care? The guys hash out how to establish your cred and boost your content with tactical authorship strategies. ----- Conrad still values the bygone era of Google’s authorship attributions, but Gyi’s a ... Show More
28m 49s
Jul 2023
Winning With YouTube
On this episode of Accelerate Your Business Growth, Marcus Svedin joins our host Diane Helbig to share his expertise and insights on the power of YouTube advertising. He believes that YouTube advertising is far superior to other platforms due to its advanced targeting capabilitie ... Show More
26m 23s
Sep 3
SEO Is Dead: The #1 Skill You Need in 2025
Want Kipp's Loop Marketing Prompt Library (over 100 prompts)? Get it for free: https://clickhubspot.com/elm Episode 74: Is SEO really dead—and if so, what’s the number one marketing skill you need to stay ahead in 2025? Matt Wolfe (https://x.com/mreflow) and Kipp Bodnar (https:// ... Show More
46 m
Nov 6
461: This Genius YouTube Strategy Gets 177 New Subs Every Day!
<p>Learn the genius YouTube strategy thats getting views everyday! 🔴 Ready to record? Use code THINKMEDIA to get your first month of Riverside Pro free ➡️ <a href='https://creators.riverside.com/ThinkMedia10'>https://creators.riverside.com/ThinkMedia10</a><br/><br/>This video is ... Show More
1h 14m
Sep 2022
The inside story of YouTube
Despite YouTube’s massive influence, it's been chronically underreported on. But finally, Bloomberg’s Mark Bergen wrote the comprehensive, soup-to-nuts history of the site. His new book is called "Like, Comment, Subscribe: Inside YouTube’s Chaotic Rise to World Domination." Recod ... Show More
50m 13s
Aug 26
Tools and Tips Special - Navigating AI Search, Ads & SEO in 2025
In this episode of The Digital Marketing Podcast, hosts Daniel Rowles and Ciaran Rogers return with a fresh round of insights and hands-on tools to help digital marketers adapt and experiment in the evolving AI-driven marketing landscape. From Google's AI Max campaigns to the exp ... Show More
27m 20s