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Apr 2022
37m 33s

20 Sales: Zoom's Head of North America S...

Harry Stebbings
About this episode

Mitch Tarica is Head of North America Sales at Zoom Video Communications. Before joining Zoom, Mitch spent over 5 years at RingCentral including as Senior VP of Worldwide Sales and Customer Success. Finally, before RingCentral, Mitch was at Oracle for over 7 years in numerous different sales roles.

In Today’s Episode with Mitch Tarica You Will Learn:

1.) Entry into Sales:

  • How did Mitch make his way into sales with one of the first SaaS companies in the world?
  • What were his early lessons on what truly great sales entails?
  • What elements does Mitch fear we have lost in the art of sales over time?

2.) The Playbook:

  • Should the founder be the one to create the sales playbook?
  • What are the signs that the founder has a repeatable and scalable playbook?
  • When is the right time to make the first sales hire? Should it be a Head of Sales or Sales Rep?
  • How does the first hire depend on whether you are PLG or enterprise sales led?

3.) The Hiring Process:

  • How does Mitch structure the hiring process? Step by step, what does he want to achieve?
  • What questions does Mitch ask in the first interview, always?
  • What are the 3 traits that Mitch believes all great sales hires have? How does he test for them?
  • How do Zoom use practical sales tests to determine the ability of a potential sales hire?
  • How does Mitch see many founders make mistakes in the sales hiring process?

4.) Sales Onboarding:

  • What are the crucial steps to do sales onboarding right?
  • How should leaders structure the first 30,60 and 90 days for their new reps?
  • What are some early red flags that leaders should watch for with new reps?
  • What more can leaders do to make sure their reps are as successful as possible in the early days?

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