Remember when the Cheerios box said it would lower cholesterol and prevent heart disease? Well, it doesn’t say that anymore because cereal isn’t medicine. But this is just one example in a long history of breakfast cereals claiming to be beneficial to health.
Music: "Medicines" by The Taxpayers https://taxpayers.bandcamp.com/
Jan 2023
“It’s Edible!” The Origin of Breakfast Cereal, Part One
Cereal is everywhere nowadays, but how did it become a thing? For most of us, this stuff is the ultimate convenient breakfast, and even the most sugary varieties claim to offer nutritional benefits and a balanced start to your day -- even if those claims may be a bit... misleadin ... Show More
37m 56s
Jan 2024
Why do we eat cereal for breakfast?
Have you ever been chastised for eating a bowl of cereal for lunch? Or having leftovers for breakfast?There are certain foods designed 'breakfast foods' in the collective imagination: eggs, toast, cornflakes, pancakes. But the stories of how they came to earn their morning timesl ... Show More
9m 27s
Jul 2019
Cereal Wars - Going Soggy | 6
<p>It’s the year 2000 and, for the first time in almost a century, Kellogg’s is no longer America's top cereal maker. Now a new CEO is in the driving seat, and he’s on a mission to win back the cereal crown from General Mills.</p><p>But even as the two rivals slug it out for numb ... Show More
24m 58s
Jan 2023
“It’s Edible!” The Origin of Breakfast Cereal, Part Two
Cereal is everywhere these days. While diet trends come and go, those ubiquitous boxes and mascots seem here to stay -- and, in some cases, it seems people are buying an idea as much as buying a foodstuff. In part two of this two-part series, Ben, Noel and Max trace the brilliant ... Show More
54m 5s