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Mar 2021
42m 58s

#109: Andreu Marco, Global Supply Chain ...

ALCOTT GLOBAL
About this episode

 Andreu Marco, Global Supply Chain Executive and Former Global SVP SCM for Burberry. Andreu was one of the pioneers of implementing omnichannel strategies and helped Burberry become the leading luxury brand in omnichannel sales. He has had a long career having also worked for Inditex, one other of the industry giants 

Discover more details here.

Some of the highlights of the episode:

  • Why the key to any transformation is change management and how Burberry did it to break siloes more than 100 years old
  • Remember, it is always about the CUSTOMER first – the role of supply chain is to minimize friction from the product reaching the customer
  • How to use technology to assist the change
  • Why Inditex years were key for Andreu Marco journey
  • Role of 3PLs and why without a “marriage” approach any relationship will fail
  • Education in supply chain and what is currently missing
  • Sustainability in packaging and last mile

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