Augmented Connections: AR x ART at Expo2...

Mashreq Bank's Suad Merchant explains how the bank's long-term brand approach is rolled out through meaningful campaigns, authentic storytelling, and finding the right balance between creativity and tech. 

Kris Fade shares the story of how Fade Fit started, the brand-building efforts around it, the impact of influencer marketing and user-generated content, the power of social media and integrated marketing, future expansion plans, and how the brand has become profitable. 

SMC CEO Khalid Alkhudair discusses partnerships, diversified strategies, borderless branding, and heavy investments in talent, digital infrastructure, and sponsorships. 

In the latest episode of our On The Record With Campaign Middle East podcast, Campaign‘s editor Austyn Allison is joined by Antoine Challita, head of consumer packaged goods and quick service restaurants at Snap. He tells us about Snap’s learnings from Ramadan 2022, about advance ... Show More

In the latest episode of our On The Record With Campaign Middle East podcast, Campaign’s editor Austyn Allison is joined by Global Legacy founder Abdulaziz Al-Roomi, an author and thought leader in the fields of leadership and HR, to talk about leadership and people in all shapes ... Show More

In the latest episode of our On The Record With Campaign Middle East podcast, Campaign’s editor Austyn Allison is joined by MMS’ Fouad Debouk to find out what makes Saudi Arabia a unique market for radio and radio advertising. 

Kris Fade shares the story of how Fade Fit started, the brand-building efforts around it, the impact of influencer marketing and user-generated content, the power of social media and integrated marketing, future expansion plans, and how the brand has become profitable. 

<p><strong>In this episode, you’ll learn:</strong><br />• Why podcasting is booming across the Middle East<br />• How conversational commerce and audio content intersect<br />• What brands can learn from the human side of storytelling<br />• How AI and automation are shaping the ... Show More

<p>Welcome back to The Girls in Marketing Podcast! </p> <p><br></p> <p>Today&#39;s guest is an expert in Influencer Marketing and Social Media. Fadzi Nyama has become an industry leader in the influencer space with a huge passion for educating brands and content creators about ho ... Show More

Forbes Middle East’s Local Insights podcast in partnership with GBM explores AI- driven enterprises with Al Futtaim. To discuss the significant impact of AI on businesses across the Middle East are Himanshu Shrivastava, CTO of Al-Futtaim Group; Ossama El Samadoni, General Manager ... Show More

<p>Today&#39;s episode is a 4Ds session I had in the VaynerMedia office, I answer a bunch of very important questions for business owners and entrepreneurs such as how to deliver value to your people, the impact of AI on agencies and how should brands approach selling. I also sha ... Show More