Augmented Connections: AR x ART at Expo2...

Mashreq Bank's Suad Merchant explains how the bank's long-term brand approach is rolled out through meaningful campaigns, authentic storytelling, and finding the right balance between creativity and tech. 

Kris Fade shares the story of how Fade Fit started, the brand-building efforts around it, the impact of influencer marketing and user-generated content, the power of social media and integrated marketing, future expansion plans, and how the brand has become profitable. 

SMC CEO Khalid Alkhudair discusses partnerships, diversified strategies, borderless branding, and heavy investments in talent, digital infrastructure, and sponsorships. 

In the latest episode of our On The Record With Campaign Middle East podcast, Campaign’s editor Austyn Allison is joined by MMS’ Fouad Debouk to find out what makes Saudi Arabia a unique market for radio and radio advertising. 

In the latest episode of our On The Record With Campaign Middle East podcast, Campaign’s editor Austyn Allison is joined by Global Legacy founder Abdulaziz Al-Roomi, an author and thought leader in the fields of leadership and HR, to talk about leadership and people in all shapes ... Show More

In the latest episode of our On The Record With Campaign Middle East podcast, Campaign‘s editor Austyn Allison is joined by Antoine Challita, head of consumer packaged goods and quick service restaurants at Snap. He tells us about Snap’s learnings from Ramadan 2022, about advance ... Show More

On this episode of VaynerX's popular Marketing For The Now series, I focus on global insights with some of the worlds' top marketers. We'll focus on what we’re seeing around the globe with the “who’s who” of marketing in 15-minute 1:1 conversations with me! Presenters on this epi ... Show More

Top Stories Today:PIF initiates talks to acquire the kingdom's national carrier SaudiaApple is discussing using Google's divisive gemini to boost Iphone AINobu residences in Abu Dhabi set a new record for the emirate's priciest apartmentPopular YouTuber MrBeast strikes Amazon dea ... Show More

Ce mardi 21 mai, la réinvention de la visioconférence grâce à une IA de Google a été abordée par Anthony Morel dans sa chronique Culture IA, dans l'émission Good Morning Business, présentée par Laure Closier, sur BFM Business. Retrouvez l'émission du lundi au vendredi et réécoute ... Show More