Kris Fade shares the story of how Fade Fit started, the brand-building efforts around it, the impact of influencer marketing and user-generated content, the power of social media and integrated marketing, future expansion plans, and how the brand has become profitable.
Oct 2024
SMC: ‘Hitting a home run in the Kingdom’
SMC CEO Khalid Alkhudair discusses partnerships, diversified strategies, borderless branding, and heavy investments in talent, digital infrastructure, and sponsorships.
19m 9s
Oct 2024
Snap x OMG x Amplified Intelligence Research: Impact of AR on Attention, Outcomes, and Demand.
Youmna Borghol, Head of Marketing Science at Snap, and Chris Solomi, Chief Digital Officer at OMG discuss the power of AR Lenses in driving active attention and brand outcomes.
37m 22s
Sep 2022
Leadership Focus: Abdulaziz Al-Roomi
In the latest episode of our On The Record With Campaign Middle East podcast, Campaign’s editor Austyn Allison is joined by Global Legacy founder Abdulaziz Al-Roomi, an author and thought leader in the fields of leadership and HR, to talk about leadership and people in all shapes ... Show More
27m 2s
May 2024
Culture IA : La visio se réinvente grâce à l'IA - 21/05
Ce mardi 21 mai, la réinvention de la visioconférence grâce à une IA de Google a été abordée par Anthony Morel dans sa chronique Culture IA, dans l'émission Good Morning Business, présentée par Laure Closier, sur BFM Business. Retrouvez l'émission du lundi au vendredi et réécoute ... Show More
4m 8s