Today
The Science of Scaling, with Blake Erickson, Co-Founder of Scaling.com | Ep. 449
Blake Erickson, Co-Founder of Scaling.com and co-author of The Science of Scaling, says 10x growth is easier than 2x. Daniel wanted to know why. Blake went from missionary work in Peru, to building a 400-rep door-to-door sales company, to helping founders scale. He breaks down wh ... Show More
34m 32s
Yesterday
How to Win On Sports Audio, with Adam Marks, Sports Sales Director at SiriusXM Media
By kickoff, sports fans already know what they’re buying. If you only show up during the game, you missed your window. Adam Marks, Sports Sales Director at SiriusXM Media, helps brands reach fans in high-attention moments AROUND the game: sports talk, podcasts, streaming, and liv ... Show More
37m 21s
Feb 2023
Behavioral Economics For Consultants: Use Psychology To Grow Your Business With Melina Palmer: Podcast #277
<p>In the consulting space, your world revolves around human interaction. So when growing your business, we must also look at human behavior, what motivates them, and how we can leverage that. In today’s episode, <a href="https://www.linkedin.com/in/melinapalmer/">Melina Palmer</ ... Show More
35m 52s
Sep 2025
536. Unlocking Consumer Choices: The Power of Behavioral Science in Marketing
In this episode of The Brainy Business podcast, Melina Palmer welcomes back Nancy Harhut, author of the insightful book, Using Behavioral Science in Marketing. Together, they delve into the powerful ways behavioral science can be applied to marketing strategies, enhancing custome ... Show More
41m 19s
Mar 2022
How to Confidently and Compassionately Negotiate with Melina Palmer
In this episode, Melina Palmer, The Brainy Business podcast host, Author, Consultant, and Keynote speaker reverse interviews Kwame Christian on the Compassionate Curiosity Framework.
The Brainy Business
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46m 35s
Aug 2023
What Your Employees Need and Won't Tell You with Melina Palmer
<p>In this podcast episode, host Roger Dooley interviews Melina Palmer, author of <a href="https://amzn.to/3YHPJvb"><em>What Your Employees Need and Can't Tell You</em></a>, about change initiatives in companies. They discuss the misconception that 70% of change initiatives fail ... Show More
33m 24s
Oct 2025
537. Unlocking Behavioral Secrets of Iconic Brands
In this episode of The Brainy Business podcast, Melina Palmer welcomes Richard Shotton and MichaelAaron Flicker, co-authors of the enlightening book, Hacking the Human Mind. Together, they explore the psychological principles behind some of the world's most iconic brands, includi ... Show More
48m 21s
Melina Palmer is founder and CEO of The Brainy Business, which provides behavioral economics consulting to businesses of all sizes from around the world.
Her podcast, The Brainy Business: Understanding the Psychology of Why People Buy, has downloads in over 170 countries and is used as a resource for teaching applied behavioral economics for many universit ... Show More
<p>Do you want to increase your conversions? Wondering how to leverage behavioral science to improve your results? To explore how understanding the brain can help your business, I interview Melina Palmer.</p><p><br></p><p><br></p><p><strong>Guest</strong>:<strong> </strong><a hre ... Show More
<p>In front of the microphone this week is DMI's own head of marketing, <a href="https://www.linkedin.com/in/mischamcinerney/" rel="ugc noopener noreferrer" target="_blank">Mischa McInerney</a>. Her particular passion is the psychology of marketing and she chats with <a href="htt ... Show More
