Melina Palmer is founder and CEO of The Brainy Business, which provides behavioral economics consulting to businesses of all sizes from around the world.
Her podcast, The Brainy Business: Understanding the Psychology of Why People Buy, has downloads in over 170 countries and is used as a resource for teaching applied behavioral economics for many universit ... Show More
Nov 24
A New Email Metric to Track in 2026 | Bathroom Break #83
Want more replies, but all you hear are crickets?
Daniel and Jay unpack one of the most slept-on tactics in email and social right now: getting your audience to reply to your campaigns. It’s simple, it’s human, and it’s about to blow up as AI makes responding at scale easier t ... Show More
14m 14s
Nov 21
The Truth About Marketing Analytics with Sid Malhotra, EVP at Snap | Ep. 368
Your analytics might be lying to you.
Snap’s EVP Sid Malhotra joins Daniel to unpack what marketers still get wrong about measurement, why last-click thinking is failing modern buyers, and how to build smarter growth systems in a world where customers don’t follow clean conver ... Show More
45m 6s
Nov 19
How To Measure Brand with Preston Rutherford, Co-founder of Chubbies | Ep. 367
What happens when you treat brand like a growth channel and not a guessing game?
You get Chubbies, one of the most iconic DTC brands of the last decade, built on humor, short shorts, and measurable creativity.
As co-founder of Chubbies and now the brain behind Marathon Data ... Show More
42m 1s
Feb 2023
Behavioral Economics For Consultants: Use Psychology To Grow Your Business With Melina Palmer: Podcast #277
<p>In the consulting space, your world revolves around human interaction. So when growing your business, we must also look at human behavior, what motivates them, and how we can leverage that. In today’s episode, <a href="https://www.linkedin.com/in/melinapalmer/">Melina Palmer</ ... Show More
36m 37s
Dec 2022
305: Dr. Mindy Weinstein, How to use scarcity to drive sales
<p><span style="font-weight: 400;">Welcome to Strategy Skills episode 305, an episode with</span> <span style= "font-weight: 400;">a leading expert in digital marketing, Dr. Mindy Weinstein.</span></p> <p><span style="font-weight: 400;">In this episode, Mindy discussed how to lev ... Show More
49m 32s
Aug 2023
What Your Employees Need and Won't Tell You with Melina Palmer
<p>In this podcast episode, host Roger Dooley interviews Melina Palmer, author of <a href="https://amzn.to/3YHPJvb"><em>What Your Employees Need and Can't Tell You</em></a>, about change initiatives in companies. They discuss the misconception that 70% of change initiatives fail ... Show More
33m 24s
Mar 2023
559: How to use scarcity to drive sales (with Dr. Mindy Weinstein)
Welcome to an episode with a leading expert in digital marketing, Dr. Mindy Weinstein. In this episode, Mindy discussed how to leverage the principle of scarcity to influence customer decisions, boost sales, and positively impact your business. She also shared the four types of s ... Show More
47m 49s
May 2020
How Marketers Can Drive Social Change and Profits
Myriam Sidibe, senior fellow at the Harvard Kennedy School, says that brands are uniquely positioned to encourage shifts in consumer behavior that benefit individuals, communities, and the environment. A public health expert, she has studied these types of mission-led marketing c ... Show More
25m 47s
May 2023
The Psychology Of Persuasion: The 6 Universal Laws To Maximize Your Sales, Business, And Life w/ Dr. Robert Cialdini
<p>Robert Cialdini is the author of the highly-acclaimed and groundbreaking book, <em>Influence: Psychology of Persuasion</em>. The book is a <em>New York Times</em> Business bestseller. Fortune Magazine lists Influence in their <b>“75 Smartest Business Books.”</b> CEO Read lists ... Show More
57m 47s
Dec 2018
Mariana Mazzucato, economist
Professor Mariana Mazzucato is an economist, who focuses on value and innovation. Born in Italy, Mariana moved to America as a child, when her father accepted a post at Princeton University. She has lived in the UK for the last 20 years and is currently Professor in the Economics ... Show More
36m 40s