About this episode
Today
Subject Line Tips That Are Working | Bathroom Break #117
Your subject lines might be too clean, too correct, and too polished to actually get opened. Jay and Daniel go through their favorite subject line tactics, and most of them break every "best practice" rule you've ever heard. Daniel swears by emojis, unfinished sentences that trai ... Show More
13m 57s
Jul 17
How to Use AI Without Sounding Like Everyone Else, with Phil Treagus-Evans, CEO & Co-Founder at Giraffe Social | Ep. 433
Phil Treagus-Evans, Co-Founder and CEO of Giraffe Social, is not anti-AI (he uses it every day). He’s anti-LAZY AI. You know, the copy-pasted slop currently flooding your feed. So how do you dial up your human-ness…and build trust in the process? Phil and Daniel talk about why pe ... Show More
39m 15s
Jul 15
When NOT to Market Your Brand, with Paul Reiss, Founder of Protein Pints | Ep. 432
Paul Reiss dropped out of college to build Protein Pints, and then scaled it from 1 store to 15,000 in just three years. His strategy: deliberately pumping the brakes on Marketing so the brand wouldn't blow up before it could actually deliver. Paul and Daniel get into why going v ... Show More
37m 26s
Jun 2021
Find Out What Your Customers Can't Tell You with Melina Palmer
<p><span style="font-size: 10pt;">Melina Palmer is the founder and CEO of The Brainy Business, which provides behavioral economics consulting to businesses of all sizes from around the world. Melina obtained her bachelor's degree in Business Administration: Marketing and worked i ... Show More
30m 41s
Feb 2024
Behavioral Economics: How Understanding the Brain Can Build Your Business
45m 51s
Feb 2023
Behavioral Economics For Consultants: Use Psychology To Grow Your Business With Melina Palmer: Podcast #277
<p>In the consulting space, your world revolves around human interaction. So when growing your business, we must also look at human behavior, what motivates them, and how we can leverage that. In today’s episode, <a href="https://www.linkedin.com/in/melinapalmer/">Melina Palmer</ ... Show More
36m 37s
Sep 2025
536. Unlocking Consumer Choices: The Power of Behavioral Science in Marketing
In this episode of The Brainy Business podcast, Melina Palmer welcomes back Nancy Harhut, author of the insightful book, Using Behavioral Science in Marketing. Together, they delve into the powerful ways behavioral science can be applied to marketing strategies, enhancing custome ... Show More
41m 19s
Mar 2022
How to Confidently and Compassionately Negotiate with Melina Palmer
In this episode, Melina Palmer, The Brainy Business podcast host, Author, Consultant, and Keynote speaker reverse interviews Kwame Christian on the Compassionate Curiosity Framework.
The Brainy Business
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Get Free Access to Over 15 Nego ... Show More
46m 35s
Aug 2023
What Your Employees Need and Won't Tell You with Melina Palmer
<p>In this podcast episode, host Roger Dooley interviews Melina Palmer, author of <a href="https://amzn.to/3YHPJvb"><em>What Your Employees Need and Can't Tell You</em></a>, about change initiatives in companies. They discuss the misconception that 70% of change initiatives fail ... Show More
33m 24s
Jul 2025
516. The Behavioral Economics Behind Amazon's Success
<p dir="ltr">In this episode of The Brainy Business podcast, Melina Palmer revisits her insightful behavioral economics analysis of Amazon, originally aired in July 2021. She explores how Amazon transformed the shopping experience by understanding consumer behavior and leveraging ... Show More
36m 24s
Oct 2024
Behavioral Science and Digital Marketing
45m 6s
Oct 2025
537. Unlocking Behavioral Secrets of Iconic Brands
In this episode of The Brainy Business podcast, Melina Palmer welcomes Richard Shotton and MichaelAaron Flicker, co-authors of the enlightening book, Hacking the Human Mind. Together, they explore the psychological principles behind some of the world's most iconic brands, includi ... Show More
48m 21s
Mar 2022
AEE 1757: How to Be an Experimental Leader with Business Consultant Melanie Parish
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Melanie Parish is a business consultant who has worked with Fortune 50 companies and startups to improve leadership in their companies. Today Melanie will show you 3 ways to become an experimental leader at work.
Learn more about your ad choices. Visi ... Show More
20m 32s
Melina Palmer is founder and CEO of The Brainy Business, which provides behavioral economics consulting to businesses of all sizes from around the world.
Her podcast, The Brainy Business: Understanding the Psychology of Why People Buy, has downloads in over 170 countries and is used as a resource for teaching applied behavioral economics for many universit ... Show More
<p>Do you want to increase your conversions? Wondering how to leverage behavioral science to improve your results? To explore how understanding the brain can help your business, I interview Melina Palmer.</p><p><br></p><p><br></p><p><strong>Guest</strong>:<strong> </strong><a hre ... Show More
<p>In front of the microphone this week is DMI's own head of marketing, <a href="https://www.linkedin.com/in/mischamcinerney/" rel="ugc noopener noreferrer" target="_blank">Mischa McInerney</a>. Her particular passion is the psychology of marketing and she chats with <a href="htt ... Show More
