Jan 16
How to Grow to 250k Followers in Under 3 Years with Bart Szaniewski, Founder of Dad Gang | Ep. 384
What do you get when you mix hats, social media channels, and a bunch of dads? In this throwback episode, Bart Szaniewski explains how he and his buddies created Dad Gang with the mission of bringing dads together with cool hats. At first, it was all about creativity. And then it ... Show More
35m 9s
Jan 12
Why Short + Sweet Content Wins in Q1 | Bathroom Break #90
Nobody has time right now. And if your marketing ignores that, you’re going to feel it in your conversions. Jay and Daniel break down why the end of January and the start of February is the moment to optimize your marketing for speed, clarity, and time-respect. They explain why l ... Show More
9m 53s
Feb 2023
Behavioral Economics For Consultants: Use Psychology To Grow Your Business With Melina Palmer: Podcast #277
<p>In the consulting space, your world revolves around human interaction. So when growing your business, we must also look at human behavior, what motivates them, and how we can leverage that. In today’s episode, <a href="https://www.linkedin.com/in/melinapalmer/">Melina Palmer</ ... Show More
36m 37s
Aug 2023
What Your Employees Need and Won't Tell You with Melina Palmer
<p>In this podcast episode, host Roger Dooley interviews Melina Palmer, author of <a href="https://amzn.to/3YHPJvb"><em>What Your Employees Need and Can't Tell You</em></a>, about change initiatives in companies. They discuss the misconception that 70% of change initiatives fail ... Show More
33m 24s
Mar 2023
559: How to use scarcity to drive sales (with Dr. Mindy Weinstein)
Welcome to an episode with a leading expert in digital marketing, Dr. Mindy Weinstein. In this episode, Mindy discussed how to leverage the principle of scarcity to influence customer decisions, boost sales, and positively impact your business. She also shared the four types of s ... Show More
47m 49s
May 2020
How Marketers Can Drive Social Change and Profits
Myriam Sidibe, senior fellow at the Harvard Kennedy School, says that brands are uniquely positioned to encourage shifts in consumer behavior that benefit individuals, communities, and the environment. A public health expert, she has studied these types of mission-led marketing c ... Show More
25m 47s
May 2023
The Psychology Of Persuasion: The 6 Universal Laws To Maximize Your Sales, Business, And Life w/ Dr. Robert Cialdini
<p>Robert Cialdini is the author of the highly-acclaimed and groundbreaking book, <em>Influence: Psychology of Persuasion</em>. The book is a <em>New York Times</em> Business bestseller. Fortune Magazine lists Influence in their <b>“75 Smartest Business Books.”</b> CEO Read lists ... Show More
57m 47s
Dec 2018
Mariana Mazzucato, economist
Professor Mariana Mazzucato is an economist, who focuses on value and innovation. Born in Italy, Mariana moved to America as a child, when her father accepted a post at Princeton University. She has lived in the UK for the last 20 years and is currently Professor in the Economics ... Show More
36m 40s
Melina Palmer is founder and CEO of The Brainy Business, which provides behavioral economics consulting to businesses of all sizes from around the world.
Her podcast, The Brainy Business: Understanding the Psychology of Why People Buy, has downloads in over 170 countries and is used as a resource for teaching applied behavioral economics for many universit ... Show More
<p><span style="font-weight: 400;">Welcome to Strategy Skills episode 305, an episode with</span> <span style= "font-weight: 400;">a leading expert in digital marketing, Dr. Mindy Weinstein.</span></p> <p><span style="font-weight: 400;">In this episode, Mindy discussed how to lev ... Show More
