Myriam Sidibe, senior fellow at the Harvard Kennedy School, says that brands are uniquely positioned to encourage shifts in consumer behavior that benefit individuals, communities, and the environment. A public health expert, she has studied these types of mission-led marketing campaigns and helped Unilever design one for Lifebuoy soap that not only promoted ... Show More
Yesterday
What It Takes to Make Progress When the Future Feels Out of Control
When the future feels increasingly out of our control, how can leaders and organizations make progress? University of Pennsylvania psychologist Martin Seligman, a pioneer in the study of optimism, resilience, and human flourishing, argues that the answer is agency: the belief tha ... Show More
25m 2s
Apr 2022
How to (Re)Brand: Pivoting from Product to Consumer with CMO Ana Villegas
<p>We don’t often think about marketing as something that changes the world, but it is. Whether it’s through amazing products, or by creating an inclusive environment for minorities to have their voices heard, marketing is a powerful place to be. We are helping to shape the world ... Show More
39m 48s
Apr 2024
How business can improve the world, not just the bottom line | Esha Chhabra
"Sustainability has become more marketing than action," says environmental business journalist Esha Chhabra. Challenging conventional business models solely focused on profit, she shares how regenerative companies that embed purpose into every facet of their operations can drive ... Show More
15m 14s
Mar 2024
How business can improve the world, not just the bottom line | Esha Chhabra
"Sustainability has become more marketing than action," says environmental business journalist Esha Chhabra. Challenging conventional business models solely focused on profit, she shares how regenerative companies that embed purpose into every facet of their operations can drive ... Show More
12m 8s