logo
episode-header-image
Feb 2022
48m 54s

14. Why Do Most Ideas Fail to Scale?

Freakonomics Radio + Stitcher
About this episode
In a new book called "The Voltage Effect," the economist John List — who has already revolutionized how his profession does research — is trying to start a scaling revolution. In this installment of the Freakonomics Radio Book Club, List teaches us how to avoid false positives, how to know whether a given success is due to the chef or the ingredients, and ho ... Show More
Up next
Apr 17
32. Why Has There Been So Little Progress on Alzheimer’s Disease?
One possibility: a leading hypothesis pursued by researchers (and funders) was built on science that now appears to be fraudulent. Stephen Dubner speaks with the scientist and the journalist who blew the whistle. SOURCES: Charles Piller, investigative journalist for Science, auth ... Show More
1h 1m
Mar 2026
The Most Powerful People You’ve Never Heard Of (Update)
Just beneath the surface of the global economy, there is a hidden layer of dealmakers for whom war, chaos, and sanctions can be a great business opportunity. In this updated episode from 2025, journalists Javier Blas and Jack Farchy help us shine a light on the shadowy realm of c ... Show More
1h 6m
Feb 2026
31. Werner Herzog Isn’t Afraid ...
... of bad reviews, meager financing, or artificial intelligence. But he is worried that the world is full of sloppy thinkers who mistake facts for the truth. SOURCES: Werner Herzog, writer, filmmaker, and actor. RESOURCES: The Future of Truth, by Werner Herzog (2025). Every Man ... Show More
49m 8s
Recommended Episodes
Feb 2022
494. Why Do Most Ideas Fail to Scale?
<p>In a new book called <i>The Voltage Effect</i>, the economist John List — who has already revolutionized how his profession does research — is trying to start a scaling revolution. In this installment of the Freakonomics Radio Book Club, List teaches us how to avoid false posi ... Show More
48m 54s
Dec 2022
94. The Price of Doing Business with John List
<p>From baseball card conventions to Walmart, John List has always used field experiments to say revolutionary things about economics. He explains the value of an apology, why scaling shouldn’t be an afterthought, and why he moved to the private sector to stay at the forefront of ... Show More
1h 6m
Apr 2025
Policymaking Is Not a Science — Yet (Update)
tail spinning
45m 28s
May 2023
Success 2.0: Taking the Leap
<p>American culture celebrates those who persevere in the face of adversity. So how do we know when to walk away from something that's not working? Today, we kick off our new "Success 2.0" series with economist <a href="https://voices.uchicago.edu/jlist/">John List</a>. He says i ... Show More
49m 1s
May 2021
463. How to Get Anyone to Do Anything
<p>The social psychologist Robert Cialdini is a pioneer in the science of persuasion. His 1984 book <em>Influence</em> is a classic, and he has just published an expanded and revised edition. In this episode of the <em>Freakonomics Radio Book Club</em>, he gives a master class in ... Show More
58m 3s
Feb 2024
6 tips on being a successful entrepreneur | John Mullins
Sometimes, you need to break the rules to innovate — but which ones? Entrepreneurship professor John Mullins shares six counter-conventional mindsets for entrepreneurs looking to think strategically, navigate challenges and change the world. Hosted on Acast. See acast.com/privacy ... Show More
15m 40s
Nov 2020
438. How to Succeed by Being Authentic (Hint: Carefully)
<p>John Mackey, the C.E.O. of Whole Foods, has learned the perils of speaking his mind. But he still says what he thinks about everything from “conscious leadership” to the behavioral roots of the obesity epidemic. He also argues for a style of capitalism and politics that at thi ... Show More
47m 31s
Nov 2022
523. Did Michael Lewis Just Get Lucky with “Moneyball”?
<p>No — but he does have a knack for stumbling into the perfect moment, including the recent FTX debacle. In this installment of the Freakonomics Radio Book Club, we revisit the book that launched the analytics revolution.</p><br/> <p>Hosted by Simplecast, an AdsWizz company. See ... Show More
52m 58s
Sep 2024
Sample size (E)
The perils of predicting the futureAkimbo is a weekly podcast created by Seth Godin. He's the bestselling author of 20 books and a long-time entrepreneur, freelancer and teacher.You can find out more about Seth by reading his daily blog at seths.blog and about the podcast at akim ... Show More
22m 43s