In a new book called "The Voltage Effect," the economist John List — who has already revolutionized how his profession does research — is trying to start a scaling revolution. In this installment of the Freakonomics Radio Book Club, List teaches us how to avoid false positives, how to know whether a given success is due to the chef or the ingredients, and ho ... Show More
Feb 27
665. Werner Herzog Isn’t Afraid ...
... of bad reviews, meager financing, or artificial intelligence. But he is worried that the world is full of sloppy thinkers who mistake facts for the truth. SOURCES: Werner Herzog, writer, filmmaker, and actor. RESOURCES: The Future of Truth, by Werner Herzog (2025). Every Man ... Show More
49m 8s
Feb 18
All You Need Is Nudge (Update)
When Richard Thaler first published Nudge, the world was just starting to believe in his brand of behavioral economics. In this 2021 episode, we ask: How has nudge theory held up in the face of a global financial meltdown, a pandemic, and other existential crises? SOURCES:Richard ... Show More
57m 23s
Feb 2022
14. Why Do Most Ideas Fail to Scale?
In a new book called The Voltage Effect, the economist John List — who has already revolutionized how his profession does research — is trying to start a scaling revolution. In this installment of the Freakonomics Radio Book Club, List teaches us how to avoid false positives, how ... Show More
48m 54s
Sep 2021
RATIONALITY: Steven Pinker’s Love Song to Critical Thinking
In his new book, “Rationality: What It Is, Why It Seems Scarce, Why It Matters,” Steven Pinker writes: “When humans set themselves the goal of improving the welfare of their fellows … and they apply their ingenuity in institutions that pool it with others’, they occasionally succ ... Show More
1h 2m
Jul 2021
37. Sendhil Mullainathan Thinks Messing Around Is the Best Use of Your Time
<p>He’s a professor of computation and behavioral science at the University of Chicago, MacArthur “Genius Grant” recipient, and author. Steve and Sendhil laugh their way through a conversation about the importance of play, the benefits of change, and why we remember so little abo ... Show More
52m 9s
Dec 2022
94. The Price of Doing Business with John List
<p>From baseball card conventions to Walmart, John List has always used field experiments to say revolutionary things about economics. He explains the value of an apology, why scaling shouldn’t be an afterthought, and why he moved to the private sector to stay at the forefront of ... Show More
1h 6m
Feb 2013
Willem J. M. Levelt, “A History of Psycholinguistics: The Pre-Chomskyan Era” (Oxford UP, 2012)
The only disappointment with A History of Psycholinguistics: The Pre-Chomskyan Era (Oxford UP, 2012) is that, as the subtitle says, the story it tells stops at the cognitive revolution, before Pim Levelt is himself a major player in psycholinguistics. He says that telling the sto ... Show More
58m 27s
