If you want to understand the future of podcast advertising, spend 5 minutes with Bryan Barletta. This week, The Media Roundtable gives you almost an hour with the self-described “Podcast ad-tech by day, dungeon master by night.”
Barletta is a towering authority when it comes to podcast ads. With an ad-tech background from Claritas and Megaphone, he founded ... Show More
Today
Protecting Human Connection: Audio’s ROI, AI Slop, & Netflix Moves
<p>How will the industry shift with 200k AI episodes? Or with Netflix’s $400M podcast push? How do audio and video podcasts <em>actually</em> stack up for attention? Find out on a new <em>Media Roundtable: Industry Edition</em>, sponsored by our friends at <a ... Show More
1h 2m
Nov 12
Bye, YouTube: Why Spotify's Moving Hit Shows to Netflix
<p>Did you have Netflix becoming a major audio platform on your bingo card? If you’re surprised, we’re here to help you make sense of the big moves by the industry’s (new) big players.</p><p>This week on The Media Roundtable: Industry Edition, <a href="https://www.linkedin.c ... Show More
47m 5s
Jul 2023
Podcasting is Under Construction
“Things like Facebook, CTV, etc. Like basically any other digital sort of channel, the ad tech ecosystem, the tools that advertisers use and that publishers use to get ads out there, is a lot more mature and a lot more bulletproof, and podcasting is… I think it’s safe to say that ... Show More
40m 7s
Apr 2023
Podcast Advertising is Influencer Marketing
“If you’ve never done podcast advertising before, when you run your first campaign, as much as I would love to say that it’s gonna knock it out of the park, it probably isn’t.” Your first ad campaign probably won’t be your best - but we all have to start somewhere, right? Sarah M ... Show More
39m 45s