If you want to understand the future of podcast advertising, spend 5 minutes with Bryan Barletta. This week, The Media Roundtable gives you almost an hour with the self-described “Podcast ad-tech by day, dungeon master by night.”
Barletta is a towering authority when it comes to podcast ads. With an ad-tech background from Claritas and Megaphone, he founded ... Show More
Yesterday
Podcast to Primetime: How Evan Shapiro Turned Audio into TV and What’s Next
This week on “What’s a Podcast? - The Extended Interviews,” Evan Shapiro (renowned Media Universe Cartographer) brings his latest industry map to share with Dan Granger (CEO, Oxford Road & Veritone One) how and why podcasts should expand into other mediums. At IFC, Evan pioneered ... Show More
30m 26s
Jun 25
Joe Rogan Isn't a Podcast: Steve Pratt Puts Podcasting's Definition to the Test
This week on the Media Roundtable, Dan Granger (CEO, Oxford Road & Veritone One) hosts Steve Pratt (Founder, The Creativity Business, author of Earn It: Unconventional Strategies for Brave Marketers) for a debate about Steve’s article on Joe Rogan’s podcast status.Why? Because a ... Show More
53m 26s
Jul 2023
Podcasting is Under Construction
“Things like Facebook, CTV, etc. Like basically any other digital sort of channel, the ad tech ecosystem, the tools that advertisers use and that publishers use to get ads out there, is a lot more mature and a lot more bulletproof, and podcasting is… I think it’s safe to say that ... Show More
40m 7s
Apr 2023
Podcast Advertising is Influencer Marketing
“If you’ve never done podcast advertising before, when you run your first campaign, as much as I would love to say that it’s gonna knock it out of the park, it probably isn’t.” Your first ad campaign probably won’t be your best - but we all have to start somewhere, right? Sarah M ... Show More
39m 45s