If you want to understand the future of podcast advertising, spend 5 minutes with Bryan Barletta. This week, The Media Roundtable gives you almost an hour with the self-described “Podcast ad-tech by day, dungeon master by night.”
Barletta is a towering authority when it comes to podcast ads. With an ad-tech background from Claritas and Megaphone, he founded ... Show More
Aug 6
How We Built This: Guy Raz on Intimacy, Independence, and What's Worth Preserving in Podcasting
This week’s archival pull from What’s a Podcast? The Extended Interviews features one of the voices that helped build the podcast industry as we know it: Guy Raz.Dan Granger (CEO, Oxford Road) sits down with the creator of How I Built This to talk about how we built this—i.e. how ... Show More
52m 7s
Jul 2023
Podcasting is Under Construction
“Things like Facebook, CTV, etc. Like basically any other digital sort of channel, the ad tech ecosystem, the tools that advertisers use and that publishers use to get ads out there, is a lot more mature and a lot more bulletproof, and podcasting is… I think it’s safe to say that ... Show More
40m 7s
Apr 2023
Podcast Advertising is Influencer Marketing
“If you’ve never done podcast advertising before, when you run your first campaign, as much as I would love to say that it’s gonna knock it out of the park, it probably isn’t.” Your first ad campaign probably won’t be your best - but we all have to start somewhere, right? Sarah M ... Show More
39m 45s