If you want to understand the future of podcast advertising, spend 5 minutes with Bryan Barletta. This week, The Media Roundtable gives you almost an hour with the self-described “Podcast ad-tech by day, dungeon master by night.”
Barletta is a towering authority when it comes to podcast ads. With an ad-tech background from Claritas and Megaphone, he founded ... Show More
Oct 8
"Stop Apologizing": Lex Friedman on Why Podcasting Will Always Evolve and Why That's a Good Thing
This week on the Media Roundtable, we’re sitting down with Lex Friedman (not to be confused with Lex Fridman), one of podcasting’s original builders and a leader who’s shaped the business of podcasting since Day 1.Before launching his own consulting business, Lex played a part in ... Show More
51m 44s
Oct 1
Inside the 2025 Podcast Ad Playbook from Leading Brands: Whole Foods, Chime, Indeed, and Tecovas
Finally, some insights brand builders and performance marketers can agree on.We gathered CAOs in finance, food, jobs, and boots to share everything they’ve learned as they’ve scaled podcasting to enviable levels–and whether you’re brand or performance, you’ll benefit from their w ... Show More
39m 35s
Jul 2023
Podcasting is Under Construction
“Things like Facebook, CTV, etc. Like basically any other digital sort of channel, the ad tech ecosystem, the tools that advertisers use and that publishers use to get ads out there, is a lot more mature and a lot more bulletproof, and podcasting is… I think it’s safe to say that ... Show More
40m 7s
Apr 2023
Podcast Advertising is Influencer Marketing
“If you’ve never done podcast advertising before, when you run your first campaign, as much as I would love to say that it’s gonna knock it out of the park, it probably isn’t.” Your first ad campaign probably won’t be your best - but we all have to start somewhere, right? Sarah M ... Show More
39m 45s