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Sep 2023
27m 14s

Costly rebrand: FIFA to EA Sports FC

Bbc World Service
About this episode
It's one of the world's best selling video games, but from tomorrow you won't find it on the shelves anymore... at least not in the same packaging. After 30 years - the football simulation game FIFA - is changing its name to EA Sports FC. Rebranding game hits the shelves this week. The games maker is stepping out of the football governing body's shadow foll ... Show More
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