<p>In this episode of Business Daily, the latest in our series on women, sport and business, we’re looking at the media.
With women’s sport accounting for only around 5% of the total sports coverage globally, we’ll be finding out how some clubs and organisations are moving away from traditional media, and looking at digital and streaming to reach fans inst ... Show More
Jul 2022
UP257 ReThinking Sport: UEFA Women's Euros
<p>This is an episode of ReThinking Sport, our series created in collaboration with Portas, the global strategy consultancy dedicated to sport and physical activity. </p><p>Today’s guest is Baroness Sue Campbell of Loughborough, the former chair of UK Sport who is now The FA’s D ... Show More
51m 31s
Aug 2022
UP261 ReThinking Sport: Dawn Airey
<p>This is an episode of ReThinking Sport, our series created in collaboration with Portas, the global strategy consultancy dedicated to sport and physical activity. <br/>Our guests are Dawn Airey, who chairs the Barclays FA Women's Super League and Championship board and E ... Show More
52m 54s
Aug 2023
UP331 The Big Idea - Women's World Cup Special
<p>The Buy Side is our regular series on creativity in sports marketing, with regular co-host Simon Moore, award winning Creative Director.<br/>Joining us for this look at creative work around the 2023 FIFA Women's World Cup are Jane Purdon, former Premier League, Sunderland ... Show More
58m 15s
Oct 2021
UP201: EA Sports, FIFA and women
<p>For people under 30, FIFA is a computer game not a governing body. That’s become almost a cliche of sports marketing, and like all cliches, there might be some truth in it. </p><p>Which is why the noises recently coming from EA Sports, the company which makes the game, are so ... Show More
46m 14s
Apr 2022
How To Build A 700,000 Subscriber Newsletter with The Gist’s Ellen Hyslop
Did you know that less than 14% of sports journalists are female? Or that less than 4% of sports coverage is on female athletes? In 2019, three college friends — Jacie deHoop, Ellen Hyslop and Roslyn McLarty — founded The GIST after noticing that there wasn’t a hub for female spo ... Show More
28m 36s