logo
episode-header-image
Sep 2021
58m 40s

inov-8: Wayne Edy

Guy Raz | Wondery
About this episode
After more than 20 years working in the shoe business, Wayne Edy decided to strike out on his own, risking most of his savings to launch his own brand. Knowing he was entering a crowded field, he focused on a niche sport—trail running—and developed a lightweight shoe with a rubber-cleat sole, well-suited to the terrain near his home in England's Lake Distric ... Show More
Up next
Yesterday
Late July Snacks: Nicole Bernard Dawes. Crackers and Cookies were Failing… Tortilla Chips Saved Them
Nicole Bernard Dawes spent much of her childhood hanging out in her dad’s potato chip factory on Cape Cod. She liked his kettle-cooked chips a lot more than the flavorless snacks in her mom’s health food store. But when she started her own business, she wanted the best of both wo ... Show More
1h 20m
Aug 27
Advice Line with Daymond John of FUBU
Today’s callers: Cristopher from Chicago wants to expand his family’s salsa brand from farmers markets into retail. Next, Darcy in Australia considers adapting his protein bar brand’s messaging to reach beyond his core enthusiasts. Finally, Seema in Canada seeks strategies to inc ... Show More
42m 55s
Aug 24
YETI: Roy and Ryan Seiders. How Two Brothers Turned a $400 Cooler Into a $2 Billion Brand
Roy and Ryan were avid outdoorsmen who wanted a cooler that wouldn’t break. So they built one themselves.The result was YETI: a high-end cooler that early retailers thought nobody would buy. But serious outdoorsmen did—and eventually YETI escaped its niche, becoming a status symb ... Show More
1h 25m
Recommended Episodes
May 2024
Why Marketing Works: Hoka
The running shoe set to compete with Nike isn’t who you think it is.  Move over, Under Armor, because you had your chance and couldn’t cut it.  Aidan dives into the tale of trail running’s greatest brand, and unpacks how two former Saloman employees crafted one of the most comfor ... Show More
10m 49s
May 2023
20VC: The On Running Memo: From Swiss Mountains to NASDAQ IPO: The Story of Three Friends Who Built a Sports Giant
<p><!-- wp:paragraph --></p> <p>David Alleman is the Co-Founder and Co-Chairman @ <a href= "https://www.on-running.com/">On Running</a> one of the fastest-growing global sports brands with over 17 million products sold in 60+ countries. In 2021, On went public on the NASDAQ and t ... Show More
44m 38s
Mar 2021
How This Entrepreneur Brought Consistent Sales to a Seasonal Business
<p>You'll learn from an entrepreneur that turned his creative outlet into a full-time, consistent business. </p><p>Glade Optics builds premium goggles and helmets for committed skiers and snowboarders. </p><p>For more on Glade Optics and show notes: <a href="https://www.shopify.c ... Show More
51m 2s
Jun 2015
Partnering with a criminal narcotics dealer is bad mojo with Edwin Havens
Ed is the Founder of Crowdid.co, the first branded marketplace for crowd-funded products after their initial campaign ends. Once an attorney in NJ, he made his way to Los Angeles and then San Francisco in order to fulfill his entrepreneurial journey. 
33m 45s
Sep 2025
The growth of barefoot shoes
Once a niche product for runners, footwear that makes you feel like you’re not wearing any is now crossing into the mainstream. We’ll hear from fans chasing everyday health benefits as well as from brands in the UK, India and US. And we’ll ask whether the barefoot movement is her ... Show More
17m 28s
Jul 2017
Nike’s Co-founder on Innovation, Culture, and Succession
Phil Knight, former chair and CEO of Nike, tells the story of starting the sports apparel and equipment giant after taking an entrepreneurship class at Stanford and teaming up with his former track coach, Bill Bowerman. Together (and with the help of a waffle iron) they changed h ... Show More
19m 39s
Jan 2022
How This Menswear Company Worked Past Major Breaking Points To Scale
<p>You'll learn from an entrepreneur who took 3 years to get his unique business to take off</p><p>For more on Teddy Stratford: <a> https://www.shopify.com/blog/teddy-stratford-customer-education?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast
</a>  </p><h3> ... Show More
59m 13s
Nov 2020
Nike’s Phil Knight: How to sell without selling
Great branding is about identity – and it’s about matchmaking too. No one knows this better than the legendary co-founder of Nike, Phil Knight. When he and his partner, Hall of Fame track coach Bill Bowerman, started the sneaker company, they never tried to force-feed customers a ... Show More
35m 40s
Apr 2023
Becoming Nike | The Crazy Idea | 1
26-year-old college graduate Phil Knight founds Blue Ribbon Sports and makes a success of his plan to import Japanese running shoes to America. But as the relationship with his only supplier begins to unravel, Phil decides to gamble his company’s future on a fundamental shift in ... Show More
38m 13s
Nov 2016
Actionable insights for those who want to take the Entrepreneurial leap with Kale Panoho
Kale is a personal trainer and biochemist and now dubbed a digital marketer, growth-hacker and start-up advisor. He left his job to create his own business and provide the most actionable insights for those who want to take the same leap. Sponsors Tommy John: The revolutionary me ... Show More
19m 59s