In a world where attention spans are shortening and there's more and more content than ever, how should a company grow its brand online? Enter Medium. Part platform and part publisher, the company's out to change the way people create and discover content on the web. This week, we chat with Sophie Moura, the head of B2B partnerships at Medium, to get tips fo ... Show More
Dec 2024
Turf Wars, Tree Men & Murder: Inside the world of Christmas tree selling in NYC
Christmas trees are big business in NYC. Running a tree lot takes grit and experience, and even then, it's a tough network to break into. All of the lots in the city are divided into separate territories, owned by only a handful of entrepreneurs. We spent the day working for NYC' ... Show More
12m 53s
Oct 2024
Where do tennis balls go when they die?
Every year, the US throws out roughly 125 million tennis balls. That's enough to fill 21 Boeing 737s to the brim. And until recently, tennis balls were impossible to recycle. That's right, every ball ever produced would eventually end up in a landfill where it could take 400 year ... Show More
7m 27s
Nov 2025
Complete Social Media Marketing Strategy
In this episode, I break down why attention is the most valuable asset in business today — and how to actually earn it. We talk about building a brand vs. just selling, understanding the supply and demand of attention, and why creating content will matter more than ever in the co ... Show More
46m 12s
Jun 2022
Does Consistency Matter on YouTube Anymore? [Creator Support]
Today we're talking about different storytelling formats, how to hire, how much to charge for a brand deal, and long-form vs short form content. We also dive into the latest news from the creator economy. Subscribe to our newsletter www.ThePublishPress.com Learn more about your a ... Show More
37m 21s
Mar 2024
Jaded with Content in 2024
<p><span style="font-size: 10pt;">Feeling overwhelmed by the constant flood of content online? In this episode, I'm joined by Tracey Wallace, the Director of Content Strategy at Klaviyo and the mastermind behind the Contentment newsletter, and we are peeling back the layers of th ... Show More
1h 5m
Jul 2020
Paid Media in Social Media with Naira Perez
The social media world is constantly evolving and changing, so even very experienced advertisers can struggle with social media marketing. In today's interview, host John Golden with guest Naira Perez, the founder of Spring Hill Digital. She will share her advice on how to use pa ... Show More
18m 46s