In a world where attention spans are shortening and there's more and more content than ever, how should a company grow its brand online? Enter Medium. Part platform and part publisher, the company's out to change the way people create and discover content on the web. This week, we chat with Sophie Moura, the head of B2B partnerships at Medium, to get tips fo ... Show More
Dec 2024
Turf Wars, Tree Men & Murder: Inside the world of Christmas tree selling in NYC
Christmas trees are big business in NYC. Running a tree lot takes grit and experience, and even then, it's a tough network to break into. All of the lots in the city are divided into separate territories, owned by only a handful of entrepreneurs. We spent the day working for NYC' ... Show More
12m 53s
Sep 2021
Leading the Charge into Democratizing Education and Building Community (not just Content) with Wes Kao, the Co-founder of Maven
Let’s be honest, content is king. And the challenge today is finding ways to make that content not just resonate with people, but also more helpful by giving users a community that not only creates a lasting impression, but one they can benefit from. Wes Kao knows content, and as ... Show More
52m 57s
Dec 2020
Can Substack CEO Chris Best build a new model for journalism?
Nilay Patel talks to Chris Best, cofounder and CEO of Substack, the subscription newsletter startup that’s taken the media industry by storm over the past few months.The conversation explores how Substack's business model could potentially impact the media industry, but also dive ... Show More
1 h
Aug 2021
Turning Insights into Advertising with MTV Veteran and Current AdPredictive CEO, Kristin Frank
There is one thing that every marketer would say they need: content. But what makes for good content and what makes for the best content? Is it storytelling? Is it authenticity? What content drives engagement, versus what content is merely passable? Kristin Frank is a well-respec ... Show More
40m 24s
Mar 2021
Crowning a King: Content Delivery Remains Key and Contentstack is Winning the Game
There’s a saying that every company is becoming a software company. But what might be just as true is in that every company is becoming a publisher as well. Photos, blogs, designs, video, and sound is created and published at unthinkable rates… and it’s being used, EVERYWHERE. We ... Show More
40m 17s
Jan 2021
Viva La Glomb! How Cheetah Digital’s VP of Content is Taking his Past in Reality TV To Make B2B Content Matter
Tim Glomb has never been one for doing things the “traditional way.” From his days producing reality television shows, to his current gig as the Vice President of Content and Data for Cheetah Digital, Tim has consistently operated under one founding principle: To create content t ... Show More
49m 47s
Sep 2021
How to Think About Marketing and Social Media Today | CNN Interview
In a recent interview with CNN, Gary is asked about his thoughts on social media and its role involved in the marketing/advertising world. They cover topics around underpriced attention, best practices for content creation, best platforms to be on and more. The key thing to remem ... Show More
11m 32s
Sep 2021
How to Think About Marketing and Social Media Today | CNN Interview
In a recent interview with CNN, Gary is asked about his thoughts on social media and its role involved in the marketing/advertising world. They cover topics around underpriced attention, best practices for content creation, best platforms to be on and more. The key thing to remem ... Show More
11m 32s
Jul 2020
Paid Media in Social Media with Naira Perez
The social media world is constantly evolving and changing, so even very experienced advertisers can struggle with social media marketing. In today’s interview, host John Golden with guest Naira Perez, the founder of Spring Hill Digital. She will share her advice on how to use pa ... Show More
18m 46s