logo
episode-header-image
Aug 2021
40m 24s

Turning‌ ‌Insights‌ ‌into‌ ‌Advertising‌...

MISSION
About this episode
Kristin Frank, CEO at AdPredictive, explains how marketers can shelve common black box techniques with data-infused insights, building content strategies to fit individual channels, and how to know if your content is resonating with its audiences. 
Up next
Apr 15
Twilio's CMO Scrapped His 2026 Plan in One Month
What happens when your next customer isn't even human? Chris Koehler is the CMO of Twilio, and his 2026 marketing plan lasted exactly one month before AI agents forced him to rethink everything. In this conversation, Chris gets real about why planning horizons have collapsed from ... Show More
52m 22s
Apr 1
Why There’s More Content in 2026… But Worse Results
Merriam-Webster named "slop" the 2025 word of the year - and it explains everything about where AI-generated content is heading. Elizabeth Maxson, CMO of Contentful, reveals the uncomfortable truth about AI adoption: 96% of CMOs say it's a top priority, but only 65% are making me ... Show More
49m 22s
Mar 25
Spotlight: AI Context Windows Will Kill Forrester, Gartner, and G2 (Yext CEO Explains)
Best practices told you to optimize reputation across all 10,000 locations equally—but granular competitive data just revealed that 7,000 of those stores don't need it, and you're wasting millions on the wrong priorities. The era of broad-based marketing is over. Michael Walrath ... Show More
15m 25s
Recommended Episodes
Sep 2017
The politics of content marketing
<p>In this new episode of <a href= "https://www.businessesgrow.com/podcast-the-marketing-companion-2/" target="_blank" rel="noopener">The Marketing Companion</a>, Tom Webster and I cover some of the highlights of the 2017 Content Marketing World. It was the first conference Tom a ... Show More
37m 3s
Mar 2024
Jaded with Content in 2024
<p><span style="font-size: 10pt;">Feeling overwhelmed by the constant flood of content online? In this episode, I'm joined by Tracey Wallace, the Director of Content Strategy at Klaviyo and the mastermind behind the Contentment newsletter, and we are peeling back the layers of th ... Show More
1h 5m
Apr 2021
What’s Love Got To Do With It?
The Beatles told us that All You Need Is Love. Howard Tiersky says the same thing — but he’s talking about brands, not the whole of human existence. Howard is the CEO of FROM, The Digital Transformation Agency, which has helped brands such as Mattel, Barnes & Noble Education, Mal ... Show More
45m 3s
May 2024
The Realities of Being a Content Creator (on Think Media Podcast) | Ep 145
Get the unfiltered memos I send my team as we scale Acquisition.com to $1B+: Leila's Letters 
16m 21s
Feb 2022
345. Selling with Video with Krista Mashore
<p>Video is one of the secret tools that can make all the difference in your marketing. It’s cheap, effective, and stats show that good video content can make all the difference to leveling up your sales. Krista Mashore is a top digital marketing consultant and our guest today. S ... Show More
33m 8s
Dec 2023
Digital Marketing Myths
Do you create content and wait for the magic to happen? Think link building doesn't matter anymore? Over relying on vanity metrics? Tune into our latest episode of the Digital Marketing Podcast where we debunk six of the most common digital marketing myths. Talking on meta keywor ... Show More
23m 18s
Jan 2024
Best of Content Strategy
In this Best Of Series, we’re talking about something that many of us find hard to keep up with because of the ever-evolving online space, and that’s content strategy. So if you’re feeling lost on what to do to boost your online visibility and grow your audience in 2024, don’t yo ... Show More
29m 32s
Mar 2022
Episode 154: Podcast 154 - The Fastest Ways to Make Content
JIm Edwards (https://www.thejimedwardsmethod.com) discusses the fastest ways to make content for your business (video, social media, meme, emails, articles, etc...). If you have a business and you want it to continue growing, you need to put out good and useful content to people. ... Show More
26m 20s
Jun 2024
#180: This Genius Hack Ensures You Never Run Out of Content Ideas Again
<p>Frustrated your marketing isn't working? Stuck wondering why customers aren't clicking "buy now"? Imagine turning that around in just five minutes. Get the help you need to clarify your message and grow your business with our free 5 Minute Marketing Makeover video series. Get ... Show More
35m 10s
Jan 2024
The Power of Email Marketing
In this episode of "Accelerate Your Business Growth," host Diane Helbig is joined by email marketing expert Andriy Boychuk. They delve into the current state of email marketing, its effectiveness for small businesses, and the essential elements of a successful email marketing cam ... Show More
24m 33s