Book review: Chasing Black Unicorns

Erik recently received an email from a Polish author named Marek Zmyslowski. He asked Erik if he would read his business novel and Erik agreed. The book is unlike most business books that Erik reads. He typically reads how-to books and he has a clear objective on what he wants to get out of the book. This book was different. It was much more of a no ... Show More

With COVID-19 and with most people being at home, there should be some extra time in your schedule. It’s the perfect time to work on your business if you’re still in business. Whether it’s new processes, pivots you’re making, things you’ve adapted to, new industries you want to t ... Show More

We have a set of core values here that change on a somewhat regular basis. We used to have a core value ‘client obsession’ which Erik lifted straight from Amazon. We had that core value and would talk about it a lot but he realized it wasn’t exactly right. We do a lot for our cli ... Show More

This happens all the time: We do something whether it be making a document or writing down processes and ideas. Then we get sidetracked with new sales, new initiatives, new clients and time goes by before we start doing the same task again. Then we stumble across that old documen ... Show More

<p>In this episode of The Wealthy Way podcast, I sit down with Brian Moran, the founder of SamCart, an eCommerce platform that helps business owners sell products, maximize profits, and build long-term customer relationships.<br/><br/>We dive into Brian&apos;s journey, the birth ... Show More

<p dir="ltr">My book <a href= "https://milliondollarweekend.com/">Million Dollar Weekend</a> is for aspiring entrepreneurs who dream of starting their own business. I break down the process of starting into simple steps that you can do in just one weekend. The e-book version is o ... Show More

<p>In this episode, Rudy Mawer shares his journey from a fitness entrepreneur to a global branding and marketing powerhouse, generating $1 million a day in revenue and managing $300,000 daily ad spends. He discusses the pivotal role of personal branding, the importance of embraci ... Show More

"At the end of the day, your customers are the people you serve and they have all the information you need to make your product better." In this episode, Alex (@AlexHormozi) explains the importance of a direct line of communication to your customers to improve your sales, marketi ... Show More

With the explosion of martech that provides the opportunity to optimize campaigns with near real-time data, many companies have focused too much on what are their results this month or quarter. But optimal, long-term growth is achieved with a balance of brand and leadgen marketin ... Show More

90% of buyers choose from their initial shortlist of vendors. How can marketers ensure their brand makes it to that list?<br /><br />This week, Elena, Angela, and Rob are joined by Jason Ing, CMO of Gusto, to discuss timeless marketing principles that work across B2B and B2C. Jas ... Show More

In this episode of the Digital Marketing Podcast, Daniel is joined by Jay Schwedelson, host of US #1 Marketing Podcast and Founder of Outcome Media and Guru Media Hub. In the episode, Jay shares with us why being real and showcasing your personality is more critical now than ever ... Show More

<p><em><strong>They Ask You Answer: Ein Revolutionär Simpler Ansatz Für Mehr Erfolg In Vertrieb Und Marketing, Angepasst An Die Digitalen Konsumenten Von Heute</strong></em></p> <p>ABOUT THE BOOK</p> <p>This is the German-language edition of the bestseller "They Ask, You Answer: ... Show More

Welcome to the first episode of The StoryBrand Podcast (formerly Why That Worked), where we're doubling down on what actually grows businesses: clear messaging. Most business owners are too close to their own work to explain it clearly. They tweak and refine, but your customers s ... Show More

On the DMI podcast, we're devoting the next 2 episodes to going deep into influencer marketing. First from the marketer's viewpoint and then from the creator's.In this first episode host ⁠Will Francis⁠ chats with ⁠Sarah Adam⁠, Head of Partnerships and Influencer Marketing at ⁠Wix ... Show More