#82 David Ogilvy (Ogilvy on Advertising)

What I learned from reading Ogilvy on Advertising by David Ogilvy. --- In my Confessions of an Advertising Man I told the story of how Ogilvy & Mather came into existence, and set forth the principles on which our early success had been based. What was then little more than a creative boutique in New York has since become one of the four biggest advertising ... Show More