logo
episode-header-image
Jul 2021
18m 13s

Tokyo Olympics: Battle of the super shoe...

Bbc World Service
About this episode
tail spinning
Up next
Yesterday
The blurring of K-beauty
Renowned for its multi-step skincare routine and its foundation in the ever trendy Korean culture, K-beauty has become a multi-billion dollar industry across the globe.The term covers a wide range of skincare, make-up and cosmetics from South Korea and is lauded for its quality a ... Show More
17m 29s
Apr 7
Headspace: from mindfulness app to military partner
Headspace started life as a mindfulness app. Now it's partnering with the US Navy and investing in artificial intelligence for mental health support.The company's CEO Tom Pickett speaks to us about therapy, the increasing role of technology, and tackling burnout at scale.If you'd ... Show More
17m 28s
Apr 7
Anthropic: the $300bn AI firm at war with the White House
Anthropic’s rise from startup to one of the world’s leading players in artificial intelligence has been staggering, but so in recent weeks has been its row with the US Government.Today, we look at that journey to becoming a 380 billion dollar company, ask why Claude has become on ... Show More
17m 28s
Recommended Episodes
Jul 2022
Why So Many Athletes Are Launching Fashion Brands
tail spinning
12m 56s
Mar 2018
Nike vs Adidas - Walking Billboards | 3
<p>As long as there have been professional sports, there have been professional athletes, willing to accept money to wear certain brands, but the biggest endorsement deals were only made possible by a mid-20th century invention: the television. Fans realized they could tune in to ... Show More
20m 42s
Aug 2021
The 101-Year-Old American Who Made Judo An Olympic Sport
At the Tokyo Olympics, Japan has more or less dominated the competition in a martial art that originated in Japan -- judo. But it turns out, it was actually an American who is responsible for judo becoming an Olympic sport in the first place. The Athletic's Daniel Brown recently ... Show More
20m 8s
Jan 2024
Designing shoes for women's feet with Wes and Allyson Felix of Saysh (2023)
<p>Allyson Felix is the most decorated American track and field athlete of all time. She’s also a mother. Those two identities came into conflict in 2018 when negotiating a contract renewal with her shoe sponsor, Nike.&nbsp;</p><p>Ultimately, Allyson broke ties with Nike because ... Show More
51m 21s
Jul 2021
The U.S. Athletes To Follow At The Tokyo Olympics
At every Olympic Games, there are thousands of stories. This year, Simone Manuel looks to solidify her legacy as the greatest gymnast of all time. Katie Ledecky could become the most decorated female athlete in Olympic history. And Trayvon Bromell aims to claim the title of 'worl ... Show More
14m 16s
Mar 2018
Nike vs Adidas - Rebound | 5
<p>Nike, the late starter struck gold with its “Just Do It” campaign. Launched in 1988, the shoe giant finally had a tagline as good as its shoes. Meanwhile, Adidas, the brand that started and found success long before Nike was even a dream, finds itself as the underdog. The Amer ... Show More
24m 4s
Mar 2023
HIBT Lab! Saysh: Wes and Allyson Felix
<p>Allyson Felix is the most decorated American track and field athlete of all time. She’s also a mother. Those two identities came into conflict in 2018 when negotiating a contract renewal with her shoe sponsor, Nike.&nbsp;</p><p>Ultimately, Allyson broke ties with Nike because ... Show More
50m 32s
Jul 2017
Nike’s Co-founder on Innovation, Culture, and Succession
Phil Knight, former chair and CEO of Nike, tells the story of starting the sports apparel and equipment giant after taking an entrepreneurship class at Stanford and teaming up with his former track coach, Bill Bowerman. Together (and with the help of a waffle iron) they changed h ... Show More
19m 39s
Mar 2018
Nike vs Adidas - Nike Air | 4
<p>Every new Nike employee gets a list of principles that serves as the company’s philosophy.&nbsp;One: Our business is change.&nbsp;Two: We’re on offense, all the time.</p><p><br></p><p>With those principles&nbsp;Nike sprinted from $29 million in revenue in 1973 to more than $85 ... Show More
26m 40s