logo
episode-header-image
Jul 2021
18m 13s

Tokyo Olympics: Battle of the super shoe...

Bbc World Service
About this episode

As we head towards the postponed Tokyo Olympics, the world’s eyes will be on athletics. But huge controversy is brewing over a new type of super shoe which has led to a recent surge in track and field records. Ivana Davidovic asks whether runners' ability is becoming less and less important for success on the track? And what does that do the sport?

US Olympian Mason Ferlic is worried that this is creating a division between the haves and the have nots and thinks that World Athletics should pander less to big brands and tighten regulation on running shoes. Canadian Olympian Madeleine Kelly talks about the unprecedented situation when rival brands allowed their sponsored athletes to run in Nike's super spikes, which are widely regarded as ahead of the pack at the moment.

But they are not the only ones. Technology used to assist disabled athletes is now propelling their able-bodied counterparts to new heights. Running coach and former World Athletics official Peter Thompson - who also worked in shoe development for Nike and Hoka - says we are nowhere near the limit to where materials can go. He also sees these super shoes as "mechanical doping." While professor of sports innovation Mike Caine warns that to limit innovation would be a commercial disaster for any sport, as viewers and sponsors are attracted by tumbling records.

(Photo: Male sprinter starts from blocks in athletics stadium. Credit: Getty Images)

Up next
Today
The cocoa conundrum
<p>Can Europe be weaned off cheap chocolate? EU efforts to block cocoa linked to deforestation were due to come into force at the end of this year – but have faced multiple delays. Another vote is due to take place soon. Some parties are pushing for further delay and modification ... Show More
20m 42s
Yesterday
Is this the end for South East Asia's scam centres?
<p>It’s one of the biggest human trafficking operations of modern times. Scam centres across South East Asia have been making hundreds of billions of dollars annually, it’s estimated, conning people into fake crypto-currency investment schemes. </p><p>But now these centres could ... Show More
18m 29s
Nov 24
Monetising Machu Picchu
<p>Peru is home to Machu Picchu - the ancient Inca city in the Andes mountains. </p><p>It's one of the seven wonders of the world, and a UNESCO World Heritage Site. The popular tourist destination attracts millions of visitors, making it very lucrative for the government, local a ... Show More
17m 38s
Recommended Episodes
Jul 2022
Why So Many Athletes Are Launching Fashion Brands
<p>BoF’s Daniel-Yaw Miller unpacks why — and how — sports stars including Russell Westbrook and Megan Rapinoe are running their own labels, with full financial and creative control.&nbsp;</p><br><p><strong>Background:</strong>&nbsp;</p><br><p>Athletes have long been part of the f ... Show More
12m 56s
Mar 2018
Nike vs Adidas - Walking Billboards | 3
<p>As long as there have been professional sports, there have been professional athletes, willing to accept money to wear certain brands, but the biggest endorsement deals were only made possible by a mid-20th century invention: the television. Fans realized they could tune in to ... Show More
20m 42s
Aug 2021
The 101-Year-Old American Who Made Judo An Olympic Sport
At the Tokyo Olympics, Japan has more or less dominated the competition in a martial art that originated in Japan -- judo. But it turns out, it was actually an American who is responsible for judo becoming an Olympic sport in the first place. The Athletic's Daniel Brown recently ... Show More
20m 8s
Jan 2024
Designing shoes for women's feet with Wes and Allyson Felix of Saysh (2023)
<p>Allyson Felix is the most decorated American track and field athlete of all time. She’s also a mother. Those two identities came into conflict in 2018 when negotiating a contract renewal with her shoe sponsor, Nike.&nbsp;</p><p>Ultimately, Allyson broke ties with Nike because ... Show More
51m 21s
Jul 2021
The U.S. Athletes To Follow At The Tokyo Olympics
At every Olympic Games, there are thousands of stories. This year, Simone Manuel looks to solidify her legacy as the greatest gymnast of all time. Katie Ledecky could become the most decorated female athlete in Olympic history. And Trayvon Bromell aims to claim the title of 'worl ... Show More
14m 16s
Mar 2018
Nike vs Adidas - Rebound | 5
<p>Nike, the late starter struck gold with its “Just Do It” campaign. Launched in 1988, the shoe giant finally had a tagline as good as its shoes. Meanwhile, Adidas, the brand that started and found success long before Nike was even a dream, finds itself as the underdog. The Amer ... Show More
24m 4s
Mar 2023
HIBT Lab! Saysh: Wes and Allyson Felix
<p>Allyson Felix is the most decorated American track and field athlete of all time. She’s also a mother. Those two identities came into conflict in 2018 when negotiating a contract renewal with her shoe sponsor, Nike.&nbsp;</p><p>Ultimately, Allyson broke ties with Nike because ... Show More
50m 32s
Jul 2017
Nike’s Co-founder on Innovation, Culture, and Succession
Phil Knight, former chair and CEO of Nike, tells the story of starting the sports apparel and equipment giant after taking an entrepreneurship class at Stanford and teaming up with his former track coach, Bill Bowerman. Together (and with the help of a waffle iron) they changed h ... Show More
19m 39s
Mar 2018
Nike vs Adidas - Nike Air | 4
<p>Every new Nike employee gets a list of principles that serves as the company’s philosophy.&nbsp;One: Our business is change.&nbsp;Two: We’re on offense, all the time.</p><p><br></p><p>With those principles&nbsp;Nike sprinted from $29 million in revenue in 1973 to more than $85 ... Show More
26m 40s