logo
episode-header-image
Jun 2021
58m 48s

481: Performance Marketing Analytics

Jon Krohn
About this episode
tail spinning
Up next
Yesterday
1007: How to Find Solid Career Ground in the AI Era, with 80,000 Hours Founder Ben Todd
Benjamin Todd, co-founder and President of 80,000 Hours and author of the new Penguin Random House book 80,000 Hours: How to Have a Fulfilling Career That Does Good, joins Jon Krohn for a major update on career strategy in the AI era, his first appearance since before ChatGPT exi ... Show More
1h 36m
Jul 3
1006: In Case You Missed It in June 2026
In this month's episode of ICYMI, hear from Chip Huyen, Andrey Kurenkov, Frank Basso and Gilbert Eijkelenboom, discussing why moats are shifting toward physical systems and accumulated product intuition, how Astrocade built vibe coding before the term existed, what it's really li ... Show More
44m 6s
Jun 30
1005: People Skills for Analytical Thinkers, with Bestselling Author Gilbert Eijkelenboom
Gilbert Eijkelenboom, bestselling author of People Skills for Analytical Thinkers and founder of the training firm MindSpeaking joins Jon Krohn to make the case that communication is a core data skill, not an optional extra. Gilbert shares the “And, But, Therefore” framework for ... Show More
1h 11m
Recommended Episodes
Sep 2022
Data Insights in Digital Marketing
<p>As modern marketers, we are swamped by numbers coming from all directions. How do we manage all this data, demystify it, and use it to our best advantage? Host <a href="https://willfrancis.com/" target="_blank">Will Francis</a> chats with <a href="https://twitter.com/cspenn" t ... Show More
45m 49s
Aug 2023
The Role of Data-Driven Decisions
<p>Today&#39;s podcast features a talk I gave at a CMO dinner in Australia recently. We dive deep into the world of marketing, discussing many of the pain points and successes happening in the industry. I share my perspective on the role of data in decision-making and how it can ... Show More
42m 55s
Nov 2021
BDTP. Education in Marketing Automation with Chris L. Davis
Today we have another episode of Better Done Than Perfect. Listen in as we talk with Chris L. Davis, marketing automation consultant and founder of Automation Bridge. You'll learn how Chris gained his expertise, the steps in his mentorship and training model, the importance of ma ... Show More
27m 35s
Nov 2024
Data, AI, and Creativity: Building Tomorrow’s Marketing Teams with Andreas Frangeskides
<p>Whether you’re a marketing pro or just starting out, this episode offers valuable insights into leveraging technology for impactful marketing strategies. </p><p>Tune in for fresh perspectives! 🎧<br /><br />Watch the Full Episode and Follow us on Social Media! ↓<br /> </p><p>T ... Show More
43m 5s
Oct 2024
Sunil Gupta on Data-Driven Digital Marketing Strategies
In this episode of The Parlor Room podcast, Chris sits down with renowned marketing expert and Harvard Business School Professor Sunil Gupta to explore digital marketing’s transformative power. Gupta delves into data analytics’ critical role in shaping effective marketing strateg ... Show More
32m 30s
May 2024
Performance Marketing: Mindset, Retail Media, AI and More w/ Elie Milan
<p> </p><p>In the premiere episode of Below the Fold, we dive deep into the transformative world of performance marketing. Join us as we explore the vital aspects of mindset and skill sets essential for hiring, the intricate landscape of modern marketing, and the unique challenge ... Show More
51m 36s
Aug 2025
The Strategies Behind Successful Creator Marketing with Tatum Greig
<p>🎯 Topics covered:<br />• Turning creators into authentic brand partners<br />• Data’s role in building high-performing influencer campaigns<br />• Balancing local culture with global brand objectives<br />• The KPIs that matter beyond likes and views<br />• How to sustain bra ... Show More
43m 37s
Dec 2023
Lifetime Value Nuggets: Deciphering Customer Metrics
In this episode of Perpetual Traffic, we are digging deep into the archive for crucial marketing strategies for the digital age. These nuggets revolve around essential topics like the intricacies of selecting the right marketing or advertising agency, understanding and leveraging ... Show More
30m 49s
Sep 2023
Digital Gold Rush - Mining for Audience Engagement Nuggets!
Today we are diving into the transformative power of retraining the mind and the nuances of leveraging Facebook's latest features for optimal digital engagement. Discover the art of crafting impactful video content, the significance of precise editing, and the strategies behind e ... Show More
32m 27s
May 2025
Head of Ecom at $20M/Year Agency & Ecom Industry Veteran | Ads vs. Events: What Drives Sales? | Andy Kazandjian & Jad Sfeir
tail spinning
52m 52s