In the premiere episode of Below the Fold, we dive deep into the transformative world of performance marketing. Join us as we explore the vital aspects of mindset and skill sets essential for hiring, the intricate landscape of modern marketing, and the unique challenges faced in the MENA region.
Our special guest, Elie Milan, Chief Performance Officer at Publicis Media, brings over a decade of expertise in performance marketing. He shares his insights on defining performance marketing, leveraging cutting-edge technologies, and the evolution of social commerce. Elie also provides strategies for thriving in a cookie-less digital environment. This episode is a must-watch for anyone aiming to excel in performance marketing!
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