Aug 2023
Brand Awareness vs Affinity – Which Drives Brand Growth?
Awareness vs affinity. Reach vs resonance. Even customer acquisition vs loyalty. The debate has many names, and it’s clearly not going anywhere. But what if everyone’s right?
This week, Elena, Angela, and Rob are joined by SVP Brand Strategy Catrina McAuliffe to break down the pu ... Show More
26m 33s
Jun 2021
138 - What is a brand? — with Dr. Christine Looser
What is a brand? What is branding supposed to do? And can you control your own brand?
In this Clubhouse Q&A, Chris is joined by Dr. Christine Looser. You might remember her from episode 109. Dr. Looser teaches marketing and branding, and is the head of business, at startup school ... Show More
1h 29m
Sep 2021
EP73. Should beauty retailers boycott unsustainable brands?
Sustainable beauty is sometimes seen as a subset of clean, green, natural beauty and more, however the single word sustainable hides a very complex set of questions and definitions. What is sustainable to one beauty brand, may not be for another. So when a beauty retailer sets ou ... Show More
30m 1s
Nov 2022
Beauty costs: Beauty disruptor brands
The beauty industry was once a world dominated by a handful of names, but quickly and quietly, hundreds of smaller brands have managed to make a name for themselves in an incredibly competitive sector.We speak to beauty business founders who have built their brands from scratch, ... Show More
17m 29s
Jun 2021
"Everything is Chemicals," Don't Throw Out Your Sunscreen Just Yet, the Fate of Marc Jacobs Beauty and More in Beauty Headlines
What sexy cupcake of a performer has us gushing over their (potential) upcoming beauty brand? What’s the fate of Marc Jacobs Beauty? Should you throw away your sunscreen because some random Mommy influencer tells you to? (Spoiler alert: no.) We’re answering these beauty questions ... Show More
40m 36s
Jan 2022
How to Decipher Marketing Claims on a Product with Jane Wurwand of Dermalogica
Jane Wurwand is an icon in the skincare industry. Founder of Dermalogica, she joins us to share her experience of building a brand that spans three decades, the best business advice she's ever received, the difference between launching a brand in the '80s vs. now, and what is sim ... Show More
1 h
Send us Fan Mail How can I tell if a store brand mouthwash is the same as the expensive name brand? Victoria says…My husband insists that all name brand products are stronger and better than store brands. He feels strongest about Listerine and his dentist agrees with him. Does it matter in areas other than cosmetics? When discussing store brands, […]Support ... Show More
<p><em>What do Poolside FM and Isamaya Beauty have in common? Their founders have created brands with unique yet relatable identities.</em></p><br><p><strong>Background: </strong></p><br><p>Isamaya Ffrench, makeup artist and founder of Isamaya Beauty, and Marty Bell, co-foun ... Show More
