The beauty industry was once a world dominated by a handful of names, but quickly and quietly, hundreds of smaller brands have managed to make a name for themselves in an incredibly competitive sector.
We speak to beauty business founders who have built their brands from scratch, and now sell to millions of people across the world; Chaymae Samir is the founder of MadeBySunday.com and Bianca Ingrosso is the founder of CAIA cosmetics.
In a recent report on the cosmetics industry, Deloitte found that “small is the new big” and that “global brands are losing share as small brands and disruptors are gaining”. So why have we fallen out of love with the beauty behemoths, and what do smaller brands have that the bigger ones don’t?
Producer and presenter: Izzy Greenfield (Image: Make-up products / Credit: Getty Images)