logo
episode-header-image
Jan 2021
34m 18s

Our Brands, Our Selves

Hidden Brain, Shankar Vedantam
About this episode
All of us are surrounded by brands. Designer brands. Bargain-shopper brands. Brands for seemingly every demographic slice among us. But have you ever stopped to ask yourself how brands influence you? This week, we bring you our 2019 conversation with Americus Reed, who studies how companies create a worldview around the products they sell, and then get us to ... Show More
Up next
Jan 12
You 2.0: How to Get Out of a Rut
There are times in life when the challenges we face feel insurmountable. Authors succumb to writer’s block. Athletes and artists hit a plateau. People of a certain age fall into a midlife crisis. These are all different ways of saying: I’m stuck. This week, in a favorite conversa ... Show More
1h 38m
Jan 5
You 2.0: Cultivating Courage
Why do some people act bravely in a crisis, while others flee or freeze up? Today, we bring you the second part of our You 2.0 series on the mental obstacles that can block us when we're charting a new path. Behavioral scientist Ranjay Gulati argues that courage is a choice, and ... Show More
51m 31s
Dec 29
You 2.0: Stop Spiraling!
The start of a new year is a natural moment to set goals for ourselves. But doing so can also be a little daunting. Today, we kick off a series designed to help you understand and grapple with the mental obstacles that can keep you from charting a new path. We talk with psycholog ... Show More
1h 33m
Recommended Episodes
Dec 2023
BONUS 223: Is Your Name a Brand?
Is your name a brand? Today we are going over a very interesting topic in the world of branding! gigstrategic.com seancastrina.com 
15m 31s
Jul 2023
Why Brand Marketing Still Matters
tail spinning
22m 56s
May 2023
What’s Your Personal Brand? Is Brand Building Worth it?
Felix, Mihir and Jill Avery consider the merits of personal branding and how to think about the value of a brand. Why do people want to consider their personal brand?  And, why do we still struggle to understand the value of brands given all the data we swim in?  Hosted on Acast. ... Show More
41m 2s
Apr 2019
Branding
Branding: Laurie Taylor explores the 'persuasion industries' and their role in creating modern consumer society. How has their use of an emotional model of brand communication, whether in political campaigning or product advertising, transformed our understanding of the rational ... Show More
28m 49s
Mar 2024
How To Navigate a Rebrand, with Wildish & Co
Some of you might of noticed around this time last year we did a FULL rebrand. For some (like us…) letting go of a brand can be difficult, especially when it has been around for years and you've developed a strong attachment. But sometimes, your business has evolved way past what ... Show More
31m 54s
Oct 2016
Is store brand mouthwash as good as name brands? Episode 153
<p><a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/1192241/open_sms">Send us a text</a></p>How can I tell if a store brand mouthwash is the same as the expensive name brand? Victoria says…My husband insists that all name brand products are stronger and be ... Show More
38m 14s
Sep 2022
How to Build a Professional Brand to Find Opportunities
We are brands just like the items you find in supermarkets. People may gravitate to some brands over others for a variety of reasons, such as reputation, flashy labels, and cost — to name a few. The key is to create a brand that speaks to the people you want to attract in your ca ... Show More
17m 41s
May 2023
How to Harness Your Brand to Get Hired and Get Ahead
You need to differentiate yourself from the crowd in today's highly competitive job market. Building and harnessing your brand is one way to stand out among a sea of applicants. What is your brand? How do you build one? How do you change it? How do you build it back up? How do yo ... Show More
19m 8s