What is a brand? What is branding supposed to do? And can you control your own brand?
In this Clubhouse Q&A, Chris is joined by Dr. Christine Looser. You might remember her from episode 109. Dr. Looser teaches marketing and branding, and is the head of business, at startup school, The Minerva Project.
If you have any kind of interest in branding, then save o ... Show More
Today
Why Your Copy Isn't Converting w/ Joanna Wiebe | Ep 451
Joanna Wiebe invented conversion copywriting, and after eight years of barely-there YouTube growth, she grew her channel 3,000% in three months. She demonstrates the problem-agitate-solution and desire-obstacle-solution frameworks live with Chris, argues that voice of customer da ... Show More
30m 12s
Sep 9
Why AI Can't Teach Taste w/ Brooke Hopper | Ep 450
Brooke Hopper is Adobe’s first Senior Principal Designer, and one of the people building Firefly from the inside. She tells Chris why Adobe licenses every image it trains on and pays the artists behind it, why she still gets bad results out of the tool she helped build, and why s ... Show More
25m 45s
Sep 2
Know When to Quit w/ John Lee | Ep 449
John Lee went from selling prawn crackers and used game cartridges as a teenager to closing property deals with none of his own money, and eventually building a career across real estate, sales training, social media, and AI. In this conversation, Chris Do and John break down WII ... Show More
27m 22s
Aug 2023
S04.EP12 - Distinctiveness, Differentiation, and Brand Growth with Jenni Romaniuk
<p>Our guest today is the esteemed Professor Jenni Romaniuk, an expert in marketing and consumer behaviour from the Ehrenberg-Bass Institute for Marketing Science.</p>
<p>In this episode, we explore the significance of distinctiveness in branding and its role in a brand's succes ... Show More
1h 6m
Apr 2020
JUST Branding Podcast Trailer
<p>JUST Tune in with Jacob Cass & Matt Davies as we discuss branding with incredible thought leaders such as Marty Neumeier, Chris Do, Michael Johnson and more. We discuss brand positioning, brand personality, experience design, design thinking, business strategy, innovation, ... Show More
1m 32s
May 2025
202. Own Your Brand: How to Communicate with Presence and Impact
The power of creating the reputation you want to have.Whether you know it or not, you have a brand. What that brand is, says Lorraine Lee, doesn’t happen by accident. “You can either form and create it, or you can let people define it for you.”A teacher, content creator, speaker, ... Show More
21m 37s
<p>In this episode, Dr. Nonterah speaks with Lorraine K. Lee about building an unforgettable career brand.</p>
<p>Buy Lorraine's book here: <a href='https://amzn.to/4cH4x4u'>https://amzn.to/4cH4x4u </a></p>
<p>*Invite me to speak: <a href='https://theboldphd.com/speaking/'>https: ... Show More
