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MarTech Podcast ™ // Marketing + Technology = Business Growt...

by I Hear Everything

2389 EPISODES

Jun 2022

Latest Episode

This tool will fade after the hype

I Hear Everything

All Episodes

This tool will fade after the hype

I Hear Everything

The 3 most important signals to track

I Hear Everything

Top Learnings from 2 Martech Exits

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Intent Data Is Dead. Alpha Signals Aren’t.

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One signal that tells you a company is actually ready for AI agents

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Marketers will be embarrassed they used to do manually

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The most dangerous thing a marketer can automate without human oversight

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The biggest misconception CMOs have about what AI agents can actually replace today

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Shared Traits of CEO Heavyweights

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The Agentic Evolution according to Salesforce’s CMO

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One marketing principle that stays constant across multiple companies

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The biggest mistake in building orchestration workflows

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Top 3 three tools in your marketing tech stack

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One workflow that completely eliminated a painful manual handoff

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Using AI to build more creative workflows

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The marketing tactic everyone's sleeping on right now

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Pitch to a 25-year-old performance marketer to get them to test direct mail

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One growth tactic that worked in 2015 that will still work in 2035

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The most creative piece of direct mail

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AI Personalization in Direct Mail Campaigns

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Unique Challenges in Building a Martech Company in 2026

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The Year of Context Engineering

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The Rise of AEO in 2026

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MarTech Insights and Highlights from 2025

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Scott Brinker’s 2026 Martech Predictions Unpacked

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Is Your AI Too Personal?

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The #1 CEO and CMO Red Flag

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Stop Chasing Shiny Objects and Do This Instead

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The Consultant's Secret Roadmap

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Why CEO’s still don’t get modern marketing

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What platform is best for a new creator?

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What should marketers understand about Roblox as a serious platform?

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Difference between being a CMO at private vs public company

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Biggest MarTech Fail You've Ever Experienced?

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To rebrand, or not to rebrand?

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Three metrics that prove your content strategy is working

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Biggest red flag that shows a company isn’t ready to start a video podcast

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How do you get a company executive to say something quotable in their first recording session?

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Advice you'd give to yourself before launching the B2B Growth podcast?

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11 Must-Answer Questions to Build a B2B video

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What's the biggest lie marketers tell themselves about their own data?

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What is the coolest agent you’ve built for yourself?

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What is your automaton tech-stack?

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The best data source to understand what is popular in B2B media

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Why Marketers Should Treat AI Like a Frenemy

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What will the marketing analytics tech-stack look like in 5 years?

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What legacy marketing metric needs to die?

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Quickest way to improve analytics using live data in a campaign

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The most important learning about data at Meta

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CMO and Former Meta AI Marketer on AI’s Reality Check

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