Positiong is a strategy not an advertising fluffy words. Positioning guides you across all marketing mix to cut through the clutter.
Oct 2024
Othaim Market’s Brand Dilution ( A lesson in how not to expand)
In this episode, we take a hard look at how Othaim Market is wrecking its own brand. By trying to be everything, hypermarket, supermarket, corner store, and cash-and-carry—all under one name, Othaim is failing to deliver a clear value to its customers. We break down why this stra ... Show More
4m 54s
Nov 2024
Transform Your Business with THESE Simple Marketing Tactics
In this episode, I dive into the strategies and mindset shifts that can transform how you approach marketing, especially for small businesses. I share the story of how I helped scale a small family liquor store from $4 million to $50 million, focusing on practical, underpriced me ... Show More
52m 53s
Jul 9
Truthful Advertising: Napoleon Hill’s Secret Strategies That Still Work 100 Years Later | #Marketing - Ep 51
In this episode of The Russell Brunson Show, I share something I still can’t believe I own… The only known copy of a 1917 advertising course written and taught by Napoleon Hill himself, 20 years before he wrote Think and Grow Rich! This is more than just a cool collectible. It’s ... Show More
15m 21s