Have you ever launched a marketing campaign only to hear crickets? Or struggled to explain what makes your company different—despite having a great product or service? A well-researched positioning strategy aligns your messaging with what your audience actually cares about, while carving out a clear space in their minds that sets you apart from the competiti ... Show More
Oct 29
Getting YouTube Views Is Changing: What Marketers Need to Know
Want to know which YouTube metrics actually matter now and how to get your videos found in Ask YouTube, ChatGPT, and other AI search tools? I interview Justin Brown to learn how YouTube's new view count and engaged views work, which YouTube analytics to track instead, and how to ... Show More
44m 16s
Oct 22
The Secrets of Human Behavior Applied to Social Ads
Struggling to create Facebook, Instagram, or TikTok ads that people remember long enough to buy from you? I interview Sarah Levinger to learn how to use behavioral science and consumer psychology to create social ads by deciding how to deliver a message, who to aim it at, and whe ... Show More
43m 26s
Oct 15
Making Instagram Reels Easier, Faster & Scalable
Wondering how to use Instagram's newest editing tools and analytics to scale short-form video content? I interview Elizabeth Marberry to learn how to use Instagram's First Draft feature, the Edits app, analytics insights, and profile optimization strategies to produce better Reel ... Show More
45m 12s
Jan 2022
What Makes a Strong Strategy?
Strategy is a vital part of any marketing campaign. But for a channel as powerful as TV, it's especially important to invest in optimizing your messaging, positioning, and target audience. Not doing so could mean missing out on major opportunities.
In this episode, we chat with C ... Show More
23m 10s
Dec 2024
5 Questions to Audit Your Messaging Today and Start Attracting Your Dream Customers
Is your messaging clear, captivating, and connecting with your dream clients? If you’ve ever felt unsure about how your words are landing or why your audience isn’t converting, this episode is your guide to transformation. We’ll dive into the five powerful questions you need to a ... Show More
18m 51s
May 2025
Go-to-Market Plays #7: How to Reposition Your Product
Repositioning sounds scary. How do you do it the right way? Daniel and Tamara break down how an untapped audience and aligning your branding, messaging, and more may be the key to success…all without changing anything about the actual product. If your growth is stalling, if the m ... Show More
16m 33s
Jan 2025
110. How To Build A Great Marketing Strategy & Jan. 2025 Updates
<p>What is a good marketing strategy? That comes down to 4 key things. In this episode, I discuss how to outline a great marketing strategy, what my clients are up to lately, and a fun announcement on how I'm planning to make social media more fun for business owners! <br/>< ... Show More
35m 21s
<p>In this episode of the DMI podcast, host <a href="https://willfrancis.com/" target="_blank" rel="noopener noreferer">Will Francis</a> talks to serial entrepreneur and digital marketing advisor <a href="https://digitalmarketinginstitute.com/blog/authors/maeve-kneafsey" target=" ... Show More
