Have you ever launched a marketing campaign only to hear crickets? Or struggled to explain what makes your company different—despite having a great product or service? A well-researched positioning strategy aligns your messaging with what your audience actually cares about, while carving out a clear space in their minds that sets you apart from the competiti ... Show More
Jun 25
Facebook Ads: New Tools for Better Tracking, More Creative, and Faster Sales
Wondering which of Met’as new AI ads tools you can actually trust, and which ones still need a human in the loop? I interview Nick Theriot to learn how to use Facebook's new AI-powered tools to change the way you track, build, and manage your ads, and where you should still maint ... Show More
43m 59s
Jun 12
Applying AI to Marketing and Business: Lessons From the Trenches
What happens when a media company goes all-in on AI for 2.5 years? In this special episode, Michael Stelzner and Ali Kelly, Director of Memberships at Social Media Examiner, pull back the curtain on how their team actually uses AI every day — the wins, the mistakes, and the lesso ... Show More
42m 29s
Jan 2022
What Makes a Strong Strategy?
Strategy is a vital part of any marketing campaign. But for a channel as powerful as TV, it's especially important to invest in optimizing your messaging, positioning, and target audience. Not doing so could mean missing out on major opportunities.
In this episode, we chat with C ... Show More
23m 10s
Feb 2021
Dear Melissa - Answering Questions About Strategy
Creating great products is about the systems, processes, and culture in place that help companies deliver value to their customers. On the Product Thinking Podcast, host Melissa Perri interviews the thought leaders in product development and answers your pressing questions to hel ... Show More
20m 52s
Sep 2025
HR Works Podcast: How Coca-Cola is Making Their People Strategy Build the Business
How can you do it all at once? It’s a question that rings in the mind of many HR professionals, saddled with goal after goal, and for good reason. The workload of HR professionals is mighty, and the deliverables are grand. Upholding a business model, supporting your people strate ... Show More
31m 29s
Jun 2025
Should You Expand Your Business or Stay Focused? Here’s How to Know | Tea with GaryVee Ep.74
Today’s episode is an absolute 🔥 masterclass for anyone trying to grow a business without excuses. I’m coming to you live from NYC, hyped for Game 4 at the Garden, but even more hyped about the energy in this Q&A. We talk live selling, building a brand from zero dollars, balanci ... Show More
33m 7s
Oct 2025
Market Insights Shape PR – Habitat for Humanity
Send us Fan MailOur Guest:Our episode guest is Amy Dunham, chief communications officer at Habitat for Humanity International. Overseeing the organization’s global brand, marketing, and communications strategy, she helps reach audiences across all 50 U.S. states and more than 70 ... Show More
29m 42s