Back 2 Basics is an initiative to raise awareness of the fundamentals of Brand, Branding, Marketing, and Advertising.
Oct 2024
Othaim Market’s Brand Dilution ( A lesson in how not to expand)
In this episode, we take a hard look at how Othaim Market is wrecking its own brand. By trying to be everything, hypermarket, supermarket, corner store, and cash-and-carry—all under one name, Othaim is failing to deliver a clear value to its customers. We break down why this stra ... Show More
4m 54s
Nov 2018
Back to basics - Nicola Bray
Nicola Bray runs SEVEN companies. Basically, she's superwoman. In this talk, she goes back to the very basics of marketing and shares some values of what marketing really means beyond the channels, beyond the hype and beyond the hyperbole. This is also the second ever talk from T ... Show More
19m 40s
Feb 2021
MBA1721 5 Ways To Improve Your Branding in 2021
<p>How does branding work?</p><p>To grow your business, it’s crucial to have a firm understanding of the term. Before you can improve your branding, you first have to <i>define</i> it. From there, you can evaluate and optimize it to promote growth.</p><p>It’s easier — and less va ... Show More
13m 5s
Jul 2021
IFB201: Back to the Basics (Updated)
Welcome to the Investing for Beginners podcast. In today’s show, we discuss: *How to start investing, creating a plan, and deciding on your “why” *The difference between retirement accounts, diversification, the impacts of inflation, and how to reduce fees. *The six different inv ... Show More
39m 3s
In the final instalment of <a href= 'http://www.businessoffashion.com/community/companies/the-business-of-fashion'>The Business of Fashion</a>'s series, 'The Basics', Imran Amed explains how to build brand awareness in the early years of a business.</p> <p class="p1">To sign up t ... Show More