Creative Branding for Big Brands Like GE

Director of Brand Marketing at Shopify, Chris Schmicker, delves into the brand power of retail pop-ups. Discover how leveraging pop-up stores can enhance brand visibility and customer engagement in the retail space. Chris shares insights on creating unique experiences and driving ... Show More

Director of Brand Marketing at Shopify, Chris Schmicker, delves into the innovative "Retail Grammys" program that significantly boosted brand affinity. By recognizing outstanding achievements in retail, Shopify's program not only celebrates success but also fosters a sense of com ... Show More

Director of Marketing at Gaming Laboratories International, April Augustine, delves into the world of gaming, wagering, and lottery industries. She shares insights on how GLI delivers top-notch land-based, lottery, and iGaming testing services across six continents. Show NotesCon ... Show More

Chris Stegner is the CEO of Very Big Things; a technology Innovation & Excellence company. They help companies become their greatest self by digitally elevating their brand, experiences, and opportunities. Top 3 Value Bombs 1. When you build an entire brand around the idea of inn ... Show More

<p>What gives a brand its spark? That little bit of magic that no one else has? Is it even possible for a brand to be unique anymore? As the world becomes ever more connected, the art of branding has never been more critical or more challenging.</p> <p>This week, we are talking ... Show More

As the Chief Creative Officer of GE, Andy Goldberg led the charge in developing new stories on emerging platforms and broadening General Electric's brand reach in the process. One of Andy's recent efforts was launching a podcast called "The Message." In the few weeks after launch ... Show More

Explore the transformative power of brand clarity with our latest episode, "Brand Clarity: The One Word Model." Discover how distilling your brand’s essence into a single defining attribute can amplify recognition, resonate deeply with your audience, and drive strategic decisions ... Show More

Chief Experience Officer Deevo Tindall defines unapologetic branding, emphasizing authenticity beyond buzzwords and consistency across customer touchpoints. Learn strategies including revamping brand messaging, analyzing buyer trends and competition, understanding target audience ... Show More

<p>Today's episode is the newest installment of 4Ds! The biggest companies in the world focus on brand. Not sales. And the difference between branding and sales is simple. And the distinction between branding and sales is straightforward. Are you attempting to convert or to creat ... Show More

<p>In this eye-opening episode of the GaryVee Audio Experience,I sit down with Mo Said, a creative entrepreneur who founded the advertising agency, Mojo Supermarket. We dive into the changing landscape of advertising and marketing. our conversations challenge the traditional noti ... Show More

<p>We're diving deep into the realm of BIG Brand Ideas – those game-changing, magnetic forces that breathe life into brands and propel them to greatness.</p> <p>Join your hosts, the dynamic duo of branding, Matt Davies and Jacob Cass, as they unravel the mysteries behind these m ... Show More

<p>Today's episode is the newest installment of 4Ds! The biggest companies in the world focus on brand. Not sales. And the difference between branding and sales is simple. And the distinction between branding and sales is straightforward. Are you attempting to convert or to creat ... Show More

<p>Zack Wenthe, Director of Customer Marketing and Thought Leadership at Treasure Data, explores customer marketing. Today's competitive CDP landscape requires strategic brand positioning and effective marketing tactics. Recognizing that not every prospect is an ideal customer an ... Show More