logo
episode-header-image
Dec 2024
20m 40s

Creative Branding for Big Brands Like GE

I Hear Everything
About this episode

Chief Creative Officer Ian Grody from Giant Spoon, an innovative and culture-driven agency, delves into the world of creative branding for big brands like GE. Discover how Giant Spoon's unique approach to blending creative, media, and strategy has led to transformative work for renowned companies. Explore the importance of storytelling and brand differentiation in today's competitive market landscape. 

Connect With: 

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Up next
Feb 2025
The Brand Power of Retail Pop-ups
Director of Brand Marketing at Shopify, Chris Schmicker, delves into the brand power of retail pop-ups. Discover how leveraging pop-up stores can enhance brand visibility and customer engagement in the retail space. Chris shares insights on creating unique experiences and driving ... Show More
20m 13s
Feb 2025
How Shopify's "Retail Grammys" Program Helped Drive Brand Affinity
Director of Brand Marketing at Shopify, Chris Schmicker, delves into the innovative "Retail Grammys" program that significantly boosted brand affinity. By recognizing outstanding achievements in retail, Shopify's program not only celebrates success but also fosters a sense of com ... Show More
29m 36s
Feb 2025
How GLI Takes Incredible Technical Things and Makes Them Understandable
Director of Marketing at Gaming Laboratories International, April Augustine, delves into the world of gaming, wagering, and lottery industries. She shares insights on how GLI delivers top-notch land-based, lottery, and iGaming testing services across six continents. Show NotesCon ... Show More
9m 31s
Recommended Episodes
Oct 2024
Sell More w/ Authentic Branding - Howard Lim
<p>In this episode, Charles delves into the intricate world of brand alchemy with Howard Lim, the visionary architect who's spent 37 years transforming businesses into unforgettable brands. Howard pulls back the curtain on his playbook for turning forgettable companies into indus ... Show More
41 m
Oct 2024
S05.E16 - Brand & Performance Marketing with Tom Roach
<p>In this episode of JUST Branding, we are thrilled to welcome Tom Roach, Vice President of Brand Strategy at Jellyfish and one of the most respected figures in the advertising world. </p> <p>👉 Learn more: https://justcreative.com/podcast</p> <p>With over 20 years of experien ... Show More
45m 53s
Nov 2024
Branding Essentials for Business and Career Success with Steven Wolfe Pereira & Marisa Thalberg
What makes a brand memorable? Why do some brands feel like home, while others remain simply functional? In this episode of Hello Monday, Jessi Hempel speaks with industry experts Steven Wolfe Pereira and Marisa Thalberg, who share insights from years of leadership in branding and ... Show More
34m 44s
Oct 16
Nerd Alert: The Downsides of Being a 'Lifestyle Brand'
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use.In this episode, Elena and Rob explore how lifestyle bra ... Show More
9m 55s
Aug 11
Yerba Madre’s Rebrand with CMO Emily Kortlang
<p>The beverage brand&apos;s CMO, formerly of Red Bull, Beats and Apple, shares the story behind the rebrand and it’s ambitions to achieve mainstream volume in its distinctive yellow can. Thanks to Tracksuit (the affordable brand tracking solution) for supporting this episode.</p ... Show More
34m 15s
Jan 2025
The Future of Branding & Growth Strategies | Eric Siu
<p>In this episode of <em>The GaryVee Audio Experience</em>, I sit down with Eric Siu to talk about personal branding, marketing strategies, and the mindset behind long-term business success. We get deep into the role of organic content, the TikTokification of social media, and w ... Show More
1h 10m
Aug 22
6 Marketing Insights from Fashion to B2B Brands with Kevin Branscum, Senior Director of Brand Marketing at Typeform | Ep. 342
What do Michael Kors, Blue Nile, and Typeform have in common? More than you’d think. Daniel’s OUT, Tamara’s IN. She’s joined by Kevin Branscum, a brand leader who’s worked across fashion, luxury, and B2B SaaS. Together, they explore why the best brands aren’t built on features or ... Show More
36m 1s
Jul 2025
How Brands REALLY Grow with Dale Harrison
Marketing can't force people to buy what they don't need. According to Dale Harrison, 65-90% of market share within a category is determined by brand recall at purchase.This week, Elena and Rob are joined by Dale Harrison, former experimental physicist turned marketing effectiven ... Show More
46m 30s
Feb 2025
Info You Can Use: How to make money with your brand, accelerate growth, and brand strategy.
Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Raoul Davis. CEO branding expert and partner at Ascendant Group Branding: 🎙️ Interview Summary Guest: Raoul DavisFocus: CEO and executive branding, public relations ... Show More
28m 12s