Back 2 Basics What comes first Brand or ...

بهالبودكاست القصير، أتكلم عن المعنى الحقيقي للعلامة الشخصية.العلامة الشخصية مو إنك تُمثل أو تتصنع، ولا إنك تشتري ماركات غالية وتستعرض.مو لبسك، ولا مظهرك، ولا سياراتك.علامتك الشخصية هي القيم اللي كبرت عليها، طريقتك، وجودك، وحتى موقفك بالحياة.العلامة الشخصية تطلع من داخلك، ما تنشرى ... Show More

In this episode, we take a hard look at how Othaim Market is wrecking its own brand. By trying to be everything, hypermarket, supermarket, corner store, and cash-and-carry—all under one name, Othaim is failing to deliver a clear value to its customers. We break down why this stra ... Show More

In this episode, we dive deep into the OneWord Model and its role in driving brand clarity. Discover how a brand’s singular focus can influence the entire value chain and create meaningful touchpoints throughout the customer journey. We explore how businesses can achieve brand cl ... Show More

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use. In this episode, Elena and Rob explore how brand salien ... Show More

What separates the brands that thrive from the ones that struggle in 2025? It all comes down to one thing—strategy. In this video, we dive deep into the key elements that the most successful brands are mastering to dominate the ecommerce landscape this year. From crafting compell ... Show More

Marketing isn’t a one-size-fits-all operation. In fact, in order to succeed, sometimes you have to sever the old marketing mindset and develop a highly adaptable omnichannel strategy. So what can marketers do to ensure they’re optimizing their marketing channels? In this special ... Show More

With new tools dropping every other day, how do you know which ones are actually worth your time (and budget)? In this episode of Marketing & Margaritas, we’re breaking down our absolute favourite marketing tools right now—covering everything from AI-powered content creation to d ... Show More

Former IBM executive April Dunford reveals the sophisticated frameworks behind market leadership. This isn't about marketing tactics but how category leaders reshape markets to their advantage. Drawing from decades of experience, Dunford shares the nuanced art of market definitio ... Show More

Buckle up—this is our most unfiltered episode yet. Mark Ritson joins us for a no-BS conversation on branding, marketing myths, and why so many marketers still miss the point. 👉 Learn more: https://justcreative.com/podcast/ No fluff. Just straight-up marketing truth from one of t ... Show More

Is marketing truly intuitive, or should it be treated more like a science? Are American marketers falling behind their global counterparts? And why do so many marketers misinterpret the data they collect? This week, Elena, Angela, and Rob are joined by Byron Sharp, professor of m ... Show More

Marketing is constantly evolving, and what worked a decade ago may no longer be effective in today’s digital landscape. In this episode of Social Media Decoded, marketing strategist and business coach Michelle Thames explores the transformation of marketing over the years, highli ... Show More

No clue where to start marketing your business? There are a few marketing foundations you need to have in place before you even think about driving traffic to your website. This episode, I'm looking at all the things you need to have in place before you start marketing a business ... Show More

With the explosion of martech that provides the opportunity to optimize campaigns with near real-time data, many companies have focused too much on what are their results this month or quarter. But optimal, long-term growth is achieved with a balance of brand and leadgen marketin ... Show More