What is a brand?

بهالبودكاست القصير، أتكلم عن المعنى الحقيقي للعلامة الشخصية.العلامة الشخصية مو إنك تُمثل أو تتصنع، ولا إنك تشتري ماركات غالية وتستعرض.مو لبسك، ولا مظهرك، ولا سياراتك.علامتك الشخصية هي القيم اللي كبرت عليها، طريقتك، وجودك، وحتى موقفك بالحياة.العلامة الشخصية تطلع من داخلك، ما تنشرى ... Show More

In this episode, we take a hard look at how Othaim Market is wrecking its own brand. By trying to be everything, hypermarket, supermarket, corner store, and cash-and-carry—all under one name, Othaim is failing to deliver a clear value to its customers. We break down why this stra ... Show More

In this episode, we dive deep into the OneWord Model and its role in driving brand clarity. Discover how a brand’s singular focus can influence the entire value chain and create meaningful touchpoints throughout the customer journey. We explore how businesses can achieve brand cl ... Show More

Today we are talking about Common Branding Mistakes! Branding is CRUCIAL, so make sure you do not make these simple mistakes! gigstrategic.com seancastrina.com 

<p>On today&#39;s episode of the podcast I am sharing a 4Ds I had a while back. The biggest companies in the world focus on brand. Not sales. And the difference between branding and sales is simple. And the distinction between branding and sales is straightforward. Are you attemp ... Show More

<p>Today's episode is the newest installment of 4Ds! The biggest companies in the world focus on brand. Not sales. And the difference between branding and sales is simple. And the distinction between branding and sales is straightforward. Are you attempting to convert or to creat ... Show More

<p>Today's episode is the newest installment of 4Ds! The biggest companies in the world focus on brand. Not sales. And the difference between branding and sales is simple. And the distinction between branding and sales is straightforward. Are you attempting to convert or to creat ... Show More

Scott Turman, Founder and CEO of BrightRay Publishing, talks about the potential drawbacks of founder branding startups. In our digital age, personal branding has become an essential tool for professionals looking to stand out in a crowded marketplace. It's the art of presenting ... Show More

Send us a textWhen a company, brand or product gets really big, it can be easy to imagine that company will remain in business forever. Yet businesses rise and fall over time, with millions and billions of dollars changing hands as executives try to stay current on what consumers ... Show More

<p>All of us are surrounded by brands. Designer brands. Bargain-shopper brands. Brands for seemingly every demographic slice among us. But have you ever stopped to ask yourself how brands influence you? This week, we bring you our 2019 conversation with <a href="https://marketing ... Show More

What’s a world-class brand that customers despise, but keep going back to? Hint: rhymes with Lion Air. Kipp and Kieran discuss why you need to fail to succeed, the importance of brand authenticity (with tangible examples), this founder newsjacking to showcase his company’s value ... Show More