In 1985, when Coca-Cola eliminated its signature soft drink, “Coke”, and replaced it with a new and improved version called “New Coke”, the American people revolted. In this series premiere, we go back to the beginning of the story and meet the man responsible for Coca-Cola’s biggest blunder: Roberto Goizueta, a brilliant Cuban immigrant who started from the ... Show More
Aug 2018
Coke vs Pepsi - Candy Monster | 2
<p>The cola cops are coming. Pepsi, an upstart Coca-Cola imitator, grabs its rival’s attention by serving up its own beverage to unsuspecting soda fountain customers. Coca-Cola moves fast -- but it’s not enough to stop Charles Guth, Pepsi-Cola’s new owner and the head of Loft Can ... Show More
26m 14s
Feb 2020
Coca-Cola vs Pepsi - Rien n’est sacré | 5
Avec le Pepsi Challenge sous le feu de Coca-Cola, Pepsi a besoin d’une nouvelle campagne publicitaire. L’entreprise fait alors appel à Michael Jackson, la plus grande pop star du monde. Pendant ce temps, Coca-Cola a un nouveau directeur général, qui est convaincu que la formule p ... Show More
27m 2s
Sep 2018
Coke vs Pepsi - Interview with Tristan Donovan | 7
<p>Host David Brown chats with series writer Tristan Donovan, author of <em>Fizz: How Soda Shook Up the World</em>, about some of the juicy tidbits that didn’t make the final series. Like Fanta’s roots in Nazi Germany, Pepsi’s frantic struggle to make sure Coca-Cola didn’t beat i ... Show More
24m 5s