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Mar 2021

43m 5s

Cola Wars Pt. 2

SPOTIFY STUDIOS

About this episode

New Coke was one of the biggest commercial flops in American history, and a massive success for Coca-Cola. Executives collected huge bonuses while original Coke sales spiked. Which leads some to wonder: Was New Coke's failure the plan all along? Learn more about your ad choices. Visit podcastchoices.com/adchoices

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