New Coke was one of the biggest commercial flops in American history, and a massive success for Coca-Cola. Executives collected huge bonuses while original Coke sales spiked. Which leads some to wonder: Was New Coke's failure the plan all along?
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Yesterday
The (Faked?) Death of an Argentine Tycoon
“Power is having impunity.” In January 1997, a photojournalist is found murdered on the side of the road in General Madariaga, Argentina. The investigation into his death becomes a cultural flashpoint, exposing a sprawling conspiracy with ties to some of the most powerful forces ... Show More
45m 57s
Jul 2
Who Shot Vincent Van Gogh?
For over a century, common belief was that Vincent Van Gogh died by suicide. But in 2011, two Pulitzer Prize-winning biographers suggested the art world had it all wrong, and Vincent covered up his own homicide. Learn more about your ad choices. Visit podcastchoices.com/adchoices
42m 43s
Jun 25
Untraceable Poison? The Bogle-Chandler Mystery
On New Year’s Day in Sydney, Australia, two dead bodies are discovered near a river. Dr. Gilbert Bogle and Margaret Chandler are married – but not to each other. And both of their spouses have strong alibis.They’re found just hours after dying, and yet experts can’t determine wha ... Show More
37m 6s
Feb 2020
Coca-Cola vs Pepsi - Rien n’est sacré | 5
Avec le Pepsi Challenge sous le feu de Coca-Cola, Pepsi a besoin d’une nouvelle campagne publicitaire. L’entreprise fait alors appel à Michael Jackson, la plus grande pop star du monde. Pendant ce temps, Coca-Cola a un nouveau directeur général, qui est convaincu que la formule p ... Show More
27m 2s
Jan 2020
Coca-Cola vs Pepsi - La vengeance de l’imitateur | 4
Avec le baby-boom, les consommateurs de Coca-Cola sont balayés par une nouvelle génération : la génération Pepsi ! Les campagnes de publicité, inventives et fraiches de Pepsi font de l'ombre à Coca. Mais, à cause d'un problème d'avion, un publicitaire va trouver, en Irlande, l'in ... Show More
24m 15s
Aug 2018
Coke vs Pepsi - Candy Monster | 2
The cola cops are coming. Pepsi, an upstart Coca-Cola imitator, grabs its rival’s attention by serving up its own beverage to unsuspecting soda fountain customers. Coca-Cola moves fast -- but it’s not enough to stop Charles Guth, Pepsi-Cola’s new owner and the head of Loft Candy. ... Show More
26m 14s