New Coke was one of the biggest commercial flops in American history, and a massive success for Coca-Cola. Executives collected huge bonuses while original Coke sales spiked. Which leads some to wonder: Was New Coke's failure the plan all along?
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Oct 7
Panic in the Streets: The War of the Worlds Radio Broadcast
On Halloween Eve, 1938 Orson Welles' The War of the Worlds aired on CBS radio. It detailed an alien invasion so realistic that, according to legend, it caused widespread panic among listeners. People really believed aliens were invading Earth. The mass hysteria is an important pa ... Show More
47m 40s
Sep 30
Did a Psych Experiment Turn Ted Kaczynski into the Unabomber?
On April 3, 1996, Theodore “Ted” Kaczynski – better known as the Unabomber – was arrested, ending a 17-year-long bombing spree that left 3 dead and 23 injured. He promised to end his campaign of terror only after outlets published his 35,000-word manifesto; in his view, technolog ... Show More
42m 36s
Apr 2025
The 'New Coke' Debacle
Coca-Cola was approaching its 100th birthday on 23rd April, 1985, when it unveiled a new beverage at New York City's Lincoln Center: the ‘smoother, rounder, bolder’ flavour of ‘New Coke’.
The success of Diet Coke had fragmented the market, and, in response to Pepsi's aggressive ... Show More
13m 1s
Dec 2023
The History of Soda Pop is So Weird, Part Two: Nostalgia is a Heck of a Drug
Once humans nailed down the spicy art of carbonation, they went absolutely bonkers with flavors and gimmicks. While Coca-Cola and Pepsi may be the world's most famous sodas, hundreds of other drinks came and went -- some with a bang of success, and others falling as flat as a day ... Show More
41m 56s
Feb 2021
Coca-Cola’s Greatest Mistake | Out With The Old | 1
In 1985, when Coca-Cola eliminated its signature soft drink, “Coke”, and replaced it with a new and improved version called “New Coke”, the American people revolted. In this series premiere, we go back to the beginning of the story and meet the man responsible for Coca-Cola’s big ... Show More
41m 20s