New Coke was one of the biggest commercial flops in American history, and a massive success for Coca-Cola. Executives collected huge bonuses while original Coke sales spiked. Which leads some to wonder: Was New Coke's failure the plan all along?
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Jul 15
Rewind: Area 51, S4, and the Rise of Bob Lazar
This July, we’re revisiting five classic topics in our Conspiracy Theories: Rewind series! Its existence and location were not formally acknowledged by the government in 2013. But “Area 51” – so named for its map designation, as part of the Nevada Test Site – has been shrouded in ... Show More
1 h
Apr 2025
The 'New Coke' Debacle
Coca-Cola was approaching its 100th birthday on 23rd April, 1985, when it unveiled a new beverage at New York City's Lincoln Center: the ‘smoother, rounder, bolder’ flavour of ‘New Coke’.
The success of Diet Coke had fragmented the market, and, in response to Pepsi's aggressive ... Show More
13m 1s
Dec 2023
The History of Soda Pop is So Weird, Part Two: Nostalgia is a Heck of a Drug
Once humans nailed down the spicy art of carbonation, they went absolutely bonkers with flavors and gimmicks. While Coca-Cola and Pepsi may be the world's most famous sodas, hundreds of other drinks came and went -- some with a bang of success, and others falling as flat as a day ... Show More
41m 56s
Feb 2021
Coca-Cola’s Greatest Mistake | Out With The Old | 1
In 1985, when Coca-Cola eliminated its signature soft drink, “Coke”, and replaced it with a new and improved version called “New Coke”, the American people revolted. In this series premiere, we go back to the beginning of the story and meet the man responsible for Coca-Cola’s big ... Show More
41m 20s