New Coke was one of the biggest commercial flops in American history, and a massive success for Coca-Cola. Executives collected huge bonuses while original Coke sales spiked. Which leads some to wonder: Was New Coke's failure the plan all along?
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Today
Chuck Barris: Game Show Host and CIA Assassin?
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The 'New Coke' Debacle
Coca-Cola was approaching its 100th birthday on 23rd April, 1985, when it unveiled a new beverage at New York City's Lincoln Center: the ‘smoother, rounder, bolder’ flavour of ‘New Coke’.
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Dec 2023
The History of Soda Pop is So Weird, Part Two: Nostalgia is a Heck of a Drug
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Feb 2021
Coca-Cola’s Greatest Mistake | Out With The Old | 1
In 1985, when Coca-Cola eliminated its signature soft drink, “Coke”, and replaced it with a new and improved version called “New Coke”, the American people revolted. In this series premiere, we go back to the beginning of the story and meet the man responsible for Coca-Cola’s big ... Show More
41m 20s