In this episode of Shopify Masters, Joe Parenteau, the creator of Fable, an ethical and sustainable dinnerware company, shares with us his marketing strategy of launching in one city at a time, and the importance of influencer gifting.
Oct 12
From Napkin Sketch to Aerospace Tech: Inside Escapod's High-Tech Camper Revolution
Chris Hudak launched Escapod to solve his own outdoor camping frustrations, building it from a garage project into a multimillion-dollar off-road camper company. By skipping traditional dealerships, vertically integrating production, and leveraging AI tools, he navigated major in ... Show More
29m 30s
Nov 2024
Podcast: Kris Fade on the Fade Fit brand, influencer marketing, product and promotion
Kris Fade shares the story of how Fade Fit started, the brand-building efforts around it, the impact of influencer marketing and user-generated content, the power of social media and integrated marketing, future expansion plans, and how the brand has become profitable.
27 m
Aug 2023
1,028 Seconds of Tips For Influencers
<p>Today's podcast is a Q&A I did with some influencers backstage in Melbourne for the Mindset Matters conference. We talk about everything from VaynerSports, the sports agency I started with my brother, to tips I have for someone starting their own advertising agency. We ... Show More
17m 8s
Nov 2024
Leveraging Influencer Commerce
<p>CEO Jennifer Silverberg from SmartCommerce, a martech platform specializing in driving conversions for CPG brands, delves into the world of leveraging influencer commerce. Discover how tapping into influencer marketing can enhance your brand's reach and engagement, ultimately ... Show More
22m 53s
Mar 2022
551: Could Influencer Marketing Work for You?
No matter where you look on social media, content creators are using their platforms to serve their audiences with the clothing, skincare, gadgets, foods, and other goods they love. And brands are seeing the true power of an influencer with a strong voice and dedicated following. ... Show More
41m 18s
<p>Wondering how to successfully launch a new product? Looking for a proven framework to model? To discover the marketing strategy one entrepreneur used to grow Mint, AppSumo, and many other products, I interview Noah Kagan.</p><p><br></p><p><br></p><p><strong>Guest</strong>:<str ... Show More