In this episode of Shopify Masters, Joe Parenteau, the creator of Fable, an ethical and sustainable dinnerware company, shares with us his marketing strategy of launching in one city at a time, and the importance of influencer gifting.
Jul 16
How Marlyn Schiff Built a 2,000-Store Jewelry Brand By Selling Passion, Not Pressure
At 24, Marlyn Schiff was making beaded jewelry at her kitchen table with no business plan and nothing to lose. Today, Marlyn Schiff Jewelry is a seven-figure wholesale brand with staff who have stayed 18 years, a price point under $150 that cracked Nordstrom and Neiman Marcus, an ... Show More
32m 42s
Jul 14
How a $5,000 Grant Snowballed Into a Dr. Dre Partnership
Carmen Dianne and Kara Still launched Prosperity Market during the pandemic to bring fresh food and economic power to Black communities in Los Angeles—with no background in farming, no trailer, and no blueprint. Scrappy pop-ups in church parking lots grew into an 80-vendor operat ... Show More
50m 47s
Nov 2024
Podcast: Kris Fade on the Fade Fit brand, influencer marketing, product and promotion
Kris Fade shares the story of how Fade Fit started, the brand-building efforts around it, the impact of influencer marketing and user-generated content, the power of social media and integrated marketing, future expansion plans, and how the brand has become profitable.
27 m
Aug 2023
1,028 Seconds of Tips For Influencers
<p>Today's podcast is a Q&A I did with some influencers backstage in Melbourne for the Mindset Matters conference. We talk about everything from VaynerSports, the sports agency I started with my brother, to tips I have for someone starting their own advertising agency. We ... Show More
17m 8s
Nov 2024
Leveraging Influencer Commerce
<p>CEO Jennifer Silverberg from SmartCommerce, a martech platform specializing in driving conversions for CPG brands, delves into the world of leveraging influencer commerce. Discover how tapping into influencer marketing can enhance your brand's reach and engagement, ultimately ... Show More
22m 53s
Mar 2022
551: Could Influencer Marketing Work for You?
No matter where you look on social media, content creators are using their platforms to serve their audiences with the clothing, skincare, gadgets, foods, and other goods they love. And brands are seeing the true power of an influencer with a strong voice and dedicated following. ... Show More
41m 18s
<p>Wondering how to successfully launch a new product? Looking for a proven framework to model? To discover the marketing strategy one entrepreneur used to grow Mint, AppSumo, and many other products, I interview Noah Kagan.</p><p><br></p><p><br></p><p><strong>Guest</strong>:<str ... Show More