Dec 2021

S E53: Economics For All Your Decisions In Life - From Romance to Retirement

Think Like An Economist has taken you on a journey through the economic principles, showing you the tools of economics, and how they can be applied at home and at work. In this season finale, Betsey Stevenson and Justin Wolfers reveal the big life choices they've made using those ... Show More

21m 20s

Dec 2021

S E52: Useful Economics in Everyday Life

We're all actors in the economy, with different habits, dilemmas and choices. And economics is about everyday decisions in our daily lives as much as it is about government policy. As economics professors, Betsey Stevenson and Justin Wolfers have honed the ways to show how econom ... Show More

18m 33s

Nov 2021

S E51: A Conversation with Emily Oster: The Economics of Pregnancy, Parenting and the Pandemic

Emily Oster is one of the most interesting economists in the world, and she uses the tools of economics in everything she does. Betsey Stevenson and Justin Wolfers explore Emily's thoughts about how economic ideas can provide useful insight for parents and families. This audio co ... Show More

27m 57s

Apr 2023

Neuroscience and Marketing: How to Hack the Buyer’s Brain

Want to create more effective marketing campaigns? Wondering how buyers make purchase decisions? To discover how neuroscience can help us become better marketers, I interview Kenda Macdonald. Guest: <a href="https:/ ... Show More

44m 44s

Mar 2021

The Future of Social Marketing: Trends to Track

Wondering what's next for social marketing? Wondering what disruptive changes in content and distribution might mean for business? To explore the latest social marketing trends and how marketers should prepare for a changing world, I interview Mark Schaefer. Sponsor: Visit ahrefs ... Show More

44m 4s

Dec 2021

The Metaverse: What Marketers Need to Do to Prepare

Wondering what the Metaverse is and what it could mean for marketers? Are you interested in preparing for the future of business? To discover why marketers should care about this new development, how to prepare, and how it fits into longer-term strategies, I interview Cathy Ha ... Show More

41m 7s

Feb 2019

Marketing Reimagined: Why Marketers Must Change Now

Is your marketing working as well as it used to? Have you noticed that consumers and customers are behaving differently online?To explore how marketing has shifted recently, I interview social media strategist Mark Schaefer. His most recent book is Marketing Rebellion: ... Show More

45m 3s

Nov 2018

Modern Marketing: Wisdom From Seth Godin

Wondering how empathy can help your marketing stand out? Curious how trust and tension help marketers retain their customers?In this episode, I interview Seth Godin, one of the great thinkers of our era, a prolific blogger and the author of 18 books. Sh ... Show More

43m 51s

Aug 2023

Marketing Disrupted: Perspective on a Changing Industry

Do you feel like everything around you is in flux? Are you wondering what to do about the changing nature of marketing? In this special episode, Michael Stelzner shares his perspective on disruption. <a href="https://www.socialmediaexaminer.com/appl ... Show More

9m 5s

Sep 2021

The Inside Baseball of Buying Companies With No Capital with Perry M. Anderson

In this episode we bring on Private Equity expert Perry Anderson to share the fascinating inside baseball of buying companies with no capital.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

53m 26s

Aug 2023

How Scarcity marketing affects consumer behavior -- Dr. Mindy Weinstein // Market MindShift

Dr. Mindy Weinstein, Founder and CEO at Market MindShift, looks at consumer preferences and the power of scarcity. Research on brain scans indicates that when humans are faced with scarcity, some of the normal steps in the decision-making process are skipped. So, it’s not very ... Show More

23m 13s

Jun 2023

AI for Business: Use Cases and Trends

Wondering what marketing tasks AI can help you with? Looking for help developing AI prompts that deliver the results you need? To discover how to use AI for marketers, Interview Chris Penn. Guest: <a href ... Show More

46m 18s

Jan 2022

Crypto and the Future of Business: A Primer

Curious about how Web3 will affect businesses? Wondering why your business should pay attention? To dig deeper into the impact of non-fungible tokens (NFTs), social tokens, decentralized autonomous organizations (DAOs), and the metaverse on creators, entrepreneurs, and markete ... Show More

49m 12s

S E10: Equilibrium - Balance in a Busy W...