In 2021, and moving forward, one of the most important ways that a brand can measure customer loyalty is by how much data and insights their customers are willing to share with them, legally and ethically, for fair value rewards and personalization. Enterprise start-ups that are starved of customer data will never take off, and incumbents that can’t achieve, ... Show More
Jan 2024
Priorities, Myths and Realities of AI in Luxury Goods and Services
AI is here to stay. That is a fact. How the luxury industry, a business segment that has always stood for delivering the best of the best products, services, and client experiences chooses to use AI requires deep consideration. Luxury Institute recently conducted a qualitative su ... Show More
17 m
Sep 2023
Extraordinary Customer Experiences - A Series: Clienteling
In Chapter 8 of Luxury Institute's latest podcast series, Extraordinary Customer Experiences (ECEs), we discuss Clienteling: an essential element of any customer journey. Clienteling, if approached as a means to earn, create and nurture trust, activate referrals, and be an ethica ... Show More
26m 44s
Sep 2023
Extraordinary Customer Experiences: A Series - The Demise of the Luxury Department Store Experience
In Chapter 7 of Luxury Institute's latest podcast series, Extraordinary Customer Experiences (ECEs), we discuss the recent headlines featuring “luxury” department stores: Nordstrom, Saks Fifth Avenue and Neiman Marcus. When was the last time you heard a story of an extraordinary ... Show More
27m 9s
Sep 2021
How Is Luxury Customer Service Evolving? | Transforming Luxury
<p>In recent decades, the race to attract and retain customers saw dizzying amounts of money spent on clienteling — the industry term for building a 1 on 1 relationship with customers. Today, for major players of scale with the resources to invest in it, successfully digitising p ... Show More
36m 53s
Oct 2020
Creating a Brand Loyalty Program That’ll Keep Customers Coming Back
Brand loyalty is something that every company wants but few actually attain. To build a loyal customer base, you need to provide the best experiences possible, offer unique products or services, and deliver on quality and in a timely fashion. It’s a tough ask, and for those in th ... Show More
44m 55s
Sep 2021
How Is Luxury Customer Service Evolving? | Transforming Luxury
In recent decades, the race to attract and retain customers saw dizzying amounts of money spent on clienteling — the industry term for building a 1 on 1 relationship with customers. Today, for major players of scale with the resources to invest in it, successfully digitising pers ... Show More
36m 54s
Mar 2022
Getting Data to Build the Perfect Customer Experience with Edward Fenton, VP Enterprise Platforms, Ecolab
<p>Data, data, data. That’s the most important tool for any marketer. It’s what you need to make sure your message gets to the right people. It’s what you need to make the boss happy. Most importantly, it’s what you need to make sure your customers are getting the best experience ... Show More
27m 25s