In 1990, PepsiCo made a deal with the Soviet Union for submarines, a cruiser, a frigate, and a destroyer. It was the largest agreement ever made between an American company and the USSR. But it wasn’t Pepsi’s first deal with the Soviets. For decades, one executive had been flying to the Soviet Union to meet foreign trade ministers, politicians, and regular R ... Show More
Dec 2020
62: This was Brought to you by...
For the last episode of our show, you told us stories about a first love, fitting in, family trips, and how brands played an unexpected role in all of it. Plus, the team who made Brought to you by… takes a minute to say goodbye. Thank you for listening.See Privacy Policy at https ... Show More
29m 13s
Nov 2020
60: The Levi's That Came In From the Cold
At the start of the Cold War, Levi’s jeans represented everything communist governments were trying to stamp out. But Levi’s kept finding their way behind the Iron Curtain, especially into East Germany. There, people could see what they were missing just over the wall that separa ... Show More
32m 42s
Apr 2024
Dude, Where's My Pepsi Jet? With Kel Mitchell and Tehran Von Ghasri | 31
In the sugar-fueled '90s, Pepsi had one goal: win the Cola Wars. But when it launched “Pepsi Stuff", an ambitious promotion that encouraged people to buy Pepsi and redeem points for prizes, they overlooked their own fine print. When they promised a military-grade plane for less t ... Show More
41m 21s