Pepsi Briefly Became the Sixth Largest N...

When we think of the mob today, most Americans think of New York City -- and why not? After all, films, books and TV shows often depict New York as the heart of mob country. Yet, as the guys discover in today's episode, the story of the Italian-American mafia has a surprisingly d ... Show More

In 1969, the Zombies had a song hit No. 3 on the Billboard charts. There was just one problem: the band had broken up two years earlier, and most people in the US had no idea. In today's episode, Ben, Noel, and Max explore how a deeply sketchy promo company created multiple fake ... Show More

Nowadays, most people take pens for granted. They're always around if a business needs you to sign something, and people accidentally steal or lose them constantly. Yet the humble pen has a backstory thousands of years in the making. In today's episode, Ben, Noel, and Max trace e ... Show More

It’s 1984 and the cola war is neck and neck. After years of struggle, Pepsi looks ready to triumph over Coca-Cola. So Coke’s striking back by opening a new battlefront in the quest for soda supremacy: outer space. But its plan to send its world-famous drink into orbit won’t stay ... Show More

In 1886, an Atlanta-area pharmacist created an American institution: Coca-Cola. Seven years later, their rival, Pepsi, debuted. Since then, the soda giants have battled for market dominance. How far would they go to come out on top? Learn more about your ad choices. Visit podcast ... Show More

With world war on the horizon, Coca-Cola and Pepsi face a supply crisis. How to get enough sugar to continue bottling their sweet fizzy goodness? One man has the answer -- to secure its supply line, Coke must sell itself as the all-American cola. For GIs and liberated citizens th ... Show More

Coke continues to grapple with Pepsi’s winning ads, but as Y2K nears both companies realize this isn’t just a cola war anymore. There’s more backlash for both companies, this time from schools. Coke and Pepsi are now seen as allies in America’s obesity. Both companies consider th ... Show More

The time has finally come... we’ve made it to the end of the song. This episode description is being written on a tearstained laptop as we speak. But we PROMISE we’re going out with a very fizzy bang. The cola wars was a tense battle between soda giants Coca Cola and Pepsi, as th ... Show More

The time has finally come... we’ve made it to the end of the song. This episode description is being written on a tearstained laptop as we speak. But we PROMISE we’re going out with a very fizzy bang. The cola wars was a tense battle between soda giants Coca Cola and Pepsi, as th ... Show More

Welcome to the Pepsi Generation. As Pepsi fires up a hot new ad campaign, Coca-Cola starts getting nervous. But a sudden plane detour through Ireland gives Coke executive Bill Backer inspiration for one of the most iconic ads of the 20th century. It seems Coke is on top once agai ... Show More

For decades after the Second World War, the Soviet Union and the United States of America were locked in a conflict of ideology that took the planet to the brink of catastrophe. Known as the Cold War, it was an era of paranoia, fear and mutual suspicion, where the contest for sup ... Show More

The Cold War may be over, but the tension between Russia and the West remains. Join Bill Whittle as he narrates this compelling series about two competing ideologies battling for global supremacy in the ashes of World War II. Learn more about your ad choices. Visit podcastchoices ... Show More

An introduction to and overview of our sixth season: the story of Angola, Cuba, and apartheid South Africa's Cold War showdown. Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy Learn more about your ad choices. Visit megaphone.fm ... Show More