logo
episode-header-image
Apr 2020
55m 2s

89. How I Went From Working In My Living...

Natalie Ellis
About this episode

We’re joined by Jamie Kern Lima, American entrepreneur, philanthropist, co-founder and CEO of IT Cosmetics. Jamie has been named as one of the 2019 Forbes’ Richest Self-Made Women, 100 Most Intriguing Entrepreneurs and WWD’s 50 Most Powerful Women in Beauty. Get lost in inspiration as Jamie shares her incredible story of how she grew IT Cosmetics into a top-selling makeup and skincare brand, which she later sold to L’Oréal for $1.2 billion (in cash) making it their largest US acquisition to date and cementing Jamie’s legacy as the first female CEO in L’Oréal’s 100+ year history. 

We’re giving you the real behind-the-scenes of what it looks like to go all-in on your dreams and having faith in your vision, even when the world keeps telling you no. Tune in as Jamie lifts the lid on how you can start your product-based business, including actionable tips for finding the right manufacturers and business partners that will save you money and years in developing your business.

Follow Jamie Kern Lima on Instagram: @jamiekernlima

Get two free months of Skillshare premium membership and receive access to unlimited to over 1000+ classes: www.skillshare.com/bossbabe

Up next
Aug 21
476: Hiring Smarter, Not Bigger: How to Find the One Hire That Moves the Needle Most
EPISODE SUMMARY Feeling overwhelmed by everything on your plate? From client work to admin to endless content creation, it can feel like there’s never enough time in the day. The logical next step seems to be hiring help, but without a strategy, you can end up with more chaos, mo ... Show More
17m 33s
Aug 7
475: Simran (Friends That Invest): The Investment Mistake 70% of Women Make (Do This Instead)
EPISODE SUMMARY *Note: At the time of this recording, Simran’s business was called Girls That Invest - it has since been renamed to Friends That Invest. What if your money could give you freedom - not just someday, but starting now? In this episode, Natalie sits down with Simran ... Show More
42m 23s
Jul 31
474: The CEO Mindset Shift: How to Stop Thinking Like a Freelancer and Start Thinking Like a Founder
Are you building a business, or did you accidentally create a high-demand job that’s giving you less return than your 9–5 ever did? In this episode, Natalie is breaking down the most important mindset shift you can make as an entrepreneur: thinking like a founder instead of a fre ... Show More
19m 41s
Recommended Episodes
Feb 2021
1074 How to Overcome Self-Doubt & Rejection to Build a Billion Dollar Brand w/Jamie Kern Lima
“What I thought was a setback was actually a setup for what I was supposed to do.”Today's guest is Jamie Kern Lima, founder of IT Cosmetics, which she started in her living room and grew into the largest luxury makeup brand in the country. She sold the company to L’Oréal in a bil ... Show More
1h 40m
Feb 2021
Jamie Kern Lima | Just Watch Me
Jamie Kern Lima thought she’d spend her life in the world of broadcast TV, where after graduating, she began working her way up as a journalist, then eventually news anchor where a bright career was laid out in front of her. Then, the camera started picking up a genetic skin cond ... Show More
1h 2m
Feb 2021
Jamie Kern Lima - From Rejection To a Billion Dollar Brand
Jamie Kern Lima started IT Cosmetics in her living room and sold the company to L'Oréal in a billion-dollar deal. Jamie became the first female CEO of a brand in L'Oreal history and also is on the Forbes Richest Self-Made Women list.  But her path wasn't easy, she was told NO so ... Show More
48m 58s
Feb 2021
Billion Dollar Authenticity w/ Jamie Kern Lima
“Champions aren’t made when the game is easy!” If inspiration was a person, Jamie would be it! Jamie Kern Lima started a makeup company in her living room and eventually sold it for over $1.2 BILLION! She’s on the Forbes Richest Self-Made Women's List and is an active investor in ... Show More
1h 7m
Nov 2023
How to Build Wealth as a Female Entrepreneur with Kaitlyn Carlson
All my fellow female entrepreneurs - this episode is for you. It can be quite challenging being a female entrepreneur. I know personally because I’ve been one since I was 19 in college. You get so busy in the day-to-day trying to grow your business that you overlook one of the ma ... Show More
44m 56s
May 2021
Jamie Kern Lima ON: Body Shaming in the Beauty Industry and Developing Unstoppable Self-Confidence
Jamie Kern Lima (@jamiekernlima) sits down with Jay Shetty to uncover her rags to riches story, how to build your intuition muscles, and how persistence is the key to crushing your self-doubt She’s an entrepreneur and a media personality, and the first female chief executive offi ... Show More
1h 5m
May 2021
How to Beat Imposter Syndrome, Create Your Dream Product, and Trust Yourself with Jamie Kern-Lima
Today I'm sitting down with Jamie Kern-Lima, author of the new book, "Believe It" and founder of IT cosmetics. In 2016, Jamie sold IT Cosmetics to L'Oréal for $1.2 billion and has been included on the Forbes' list of "America's Richest Self-Made Women" since 2017. Despite Jamie's ... Show More
30m 17s
Apr 2024
Billion-Dollar Breakthrough: The Journey to Self-Made Success and Breaking Barriers for Female Entrepreneurs with Liz Elting, CEO & Founder of the Liz Elting Foundation
Enjoy this video podcast on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Youtube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠! Liz Elting, CEO and Founder of the Elizabeth Elting Foundation, learned at an early age to rely on no one but herself financially. Liz took this advice to heart, ... Show More
36m 24s
Jan 2022
328. From Taking the Leap from Adoption Journey to Business Growth with Erin Port of Simple Purposeful Living
Our female founder this week is Erin Port, the Founder of Simple Purposeful Living, and one of our Masterminders. She took her engaged readers as a blogger, and her informed background as a teacher, and created a product that would give her audience value.Erin represents another ... Show More
32m 55s
Sep 2022
How To Build A Billion Dollar Empire w/ Kendra Scott EP 1318
Designer, founder, and philanthropist Kendra Scott started her company in 2002 with only $500. Going door-to-door to Austin boutiques armed only with a tea box full of her jewelry, Kendra captivated businesses and customers with her vibrant personality and unique eye for design. ... Show More
1h 22m