How do you create a brand people rave about? Turns out, there’s more to it than just fancy fonts and packaging. Tim Newton, senior creative officer at Ramsey Solutions, argues that truly amazing brands dig deeper. They use what they value to influence every touchpoint they have with customers. Does it really make a difference? Yes. Because over 53% of people say they connect emotionally to a brand because of shared values and beliefs.1 So, in this episode, Tim will teach you how to build a brand that creates lasting connections with your customers and sets your business apart.
The Physics of Brand by Aaron Keller, Renee Marino and Dan Wallace
#395: Pitfalls to Avoid in Your Leadership with Dr. Chip Dodd
#335: Why Self-Knowledge Matters with Ian Morgan Cron
Branding Guide from Tim Newton
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