logo
episode-header-image
Jun 2019
42m 47s

How To Create a Need and Justify Your Us...

SHOPIFY
About this episode
In this episode of Shopify Masters, you'll hear from Tyson Wilson of Shred Defender on how he built a completely new product category, educated his target demographic on the use case, and generated a need for Shed Defenders. 
Up next
Sep 3
How Siblings Are Turning Slow Living Into a Thriving Refillable Candle Brand
Siblings, the refillable candle brand from a brother-sister duo, is rooted in a simple idea: a candle worth keeping forever. Six years in with hundreds of thousands of candles sold, the brand is proving that slow, bootstrapped growth might be the smartest kind. Cofounder David Br ... Show More
37m 17s
Aug 31
Selling Feeling Over Features: How Coyuchi Converts AI Search Traffic into Premium Buyers
Coyuchi is proving that a 35-year of press is a brand’s ultimate asset in the age of AI search. By continuously optimizing site schema for LLMs and selling “feelings over features,” the organic home textiles leader is turning AI discovery directly into revenue. For more on Coyuch ... Show More
32m 56s
Aug 27
Scarcity, Clout, and Michelin-Star Ambition: Inside Last Crumb’s $120 Box Playbook
Driven by a streetwear-inspired model of weekly drops and deliberate scarcity, Last Crumb built a viral $120-a-box cookie brand without spending a dollar on paid ads. By spending a year obsessing over every detail—from custom boxes to cookie angles—founder Derek Jaeger generated ... Show More
34m 4s
Recommended Episodes
Sep 2021
292. You've Made a Product, Now What?
<p>While walking her dog the other day, Jacqueline spoke to a neighbor who asked her a frequently asked question: “I’ve made a product. Now what?”</p><p>Trying to wrap your head around the “what now?” steps can keep you stuck, so we thought we’d break down the fundamentals that y ... Show More
36m 22s
Mar 2023
Dog Poop But Make It Cute ft. @woofandwonder
Today host Carly interviews dog mom entrepreneur and small business owner Leda of Woof & Wonder! They talk about her viral products called Poopy Loops, having a sassy frenchie, starting a business, and bringing some cuteness to dog parent life.Leda is the founder of Woof & Wonder ... Show More
59m 29s
Apr 2025
MicroVee: How to Balance Your Main Gig and Your Side Hustle | GaryVee Advice
<p>If you’re trying to turn your side hustle into your main thing but feel stuck, overwhelmed, or just plain exhausted… this one’s for you.</p><p>Destiny’s been grinding—working a full-time 9-to-5 while building her hair extension business on nights and weekends. But when she cam ... Show More
11m 10s
Jul 2024
One Hack to Save Your Sanity
Feeling overwhelmed by life's demands? In this episode, Darren Hardy delves into the art of prioritizing life's many demands using a powerful analogy from Brian Dyson, former CEO of Coca-Cola Enterprises. Life can often feel like a relentless juggling act, with work, family, heal ... Show More
6m 10s
Nov 2023
#123 Outlines: A Venture-Backed Shower Curtain?
Luke Barkley Young was tired of two things: companies that don’t take responsibility for products they put in the world and moldy shower liners. So he created Outlines, a circular subscription for all your home essentials. Their first product is a recyclable shower curtain. But i ... Show More
32m 47s
Sep 2024
From Concept to Reality: Building and Validating Your Business Idea
How do you transform an everyday problem into a product that people want to buy? Just ask Ray Philips, the CEO of SoapSox, who turned children’s bath-time struggles into a product that resonated with so many people. Ray shares how he validated his idea and navigated the bumps thr ... Show More
25m 31s
Nov 2023
Shut Your Week Down Like a Boss
The workday has ended, but work thoughts still linger. Darren Hardy shares a sanity-saving strategy that transformed his friend Mary's life. Learn a simple, 3-step ritual that will allow you to easily switch from empire builder to fully present family member. Get more personal me ... Show More
4m 10s
Jul 2023
My Secret to Getting It All Done
<p><span data-sheets-value= "{"1":2,"2":"Are you overwhelmed by the amount you have to get done? Do you want to know how to get the most out of your day? Darren Hardy will reveals the power of having a Sacred 3. Learn how to optimize and maximize your morning routine to superchar ... Show More
11 m
Jan 2025
Business 🤝 Values | Bear Handlon Co-Founder of Born Primitive
<p>In this episode, I sit down with Bear Handlon, Co-Founder of Born Primitive, to dive deep into the evolution of entrepreneurship, the rise of live social shopping, and the importance of staying authentic in business. We discuss how platforms like TikTok and Whatnot are reshapi ... Show More
41m 43s