Google and Facebook are worth a combined $2 trillion, with the vast majority of their revenue coming from advertising. In our previous episode, we learned that TV advertising is much less effective than the industry says. Is digital any better? Some say yes, some say no — and some say we’re in a full-blown digital-ad bubble.
Nov 14
653. Does Horse Racing Have a Future?
<p>Thoroughbred auction prices keep setting records. But tracks are closing, gambling revenues are falling, and the sport is increasingly reliant on subsidies. Is that the kind of long shot anybody wants? (Part three of a series, “<a href="https://freakonomics.com/the-horse-is-us ... Show More
1h 1m
Sep 2020
The Reality of Reality TV
<p>Love it or hate it, there's no denying that reality TV -- also known as unscripted television -- is a titan of the entertainment industry. In fact, if you have cable and turn on your TV right now, you'll probably find a reality show of some sort playing on multiple channels. M ... Show More
1h 17m
Aug 2021
#96: Paula Bellizia, VP de marketing do Google para América Latina
Ser digital é quase uma questão de sobrevivência para as marcas. Como as empresas têm usado as ferramentas online para serem conhecidas, reconhecidas e venderem mais? Todo mundo conhece o Google, mas como a companhia investe em mídia e publicidade para o consumidor normal? O podc ... Show More
33m 4s