Google and Facebook are worth a combined $2 trillion, with the vast majority of their revenue coming from advertising. In our previous episode, we learned that TV advertising is much less effective than the industry says. Is digital any better? Some say yes, some say no — and some say we’re in a full-blown digital-ad bubble.
Yesterday
Are You Really Allergic to Penicillin? (Update)
Like tens of millions of people, Stephen Dubner thought he had a penicillin allergy. Like the vast majority, he didn’t. This misdiagnosis costs billions of dollars and causes serious health problems, so why hasn’t it been fixed? We find out in this update of a 2025 episode. SOURC ... Show More
1h 5m
Jul 14
How a Great Architect Thinks, with Bjarke Ingels | Better in Person
Is the oxymoron really “the secret sauce to everything”? That’s the case Ingels makes in this debut episode of our new video show Better in Person, filmed in Stephen Dubner’s living room. If you'd like to see the video version of Better in Person, watch it on YouTube or Apple Pod ... Show More
43m 27s
Jul 9
681. How to Host a Talk Show, with Dick Cavett
Stephen Dubner had an idea for a new project. So he drove to Connecticut and knocked on the door of the master. Dubner’s new TV talk show Better in Person launches July 14 on the Freakonomics YouTube channel. SOURCES: Dick Cavett, writer, former talk show host. RESOURCES: Eye on ... Show More
43m 27s
Apr 2022
7 Items That Have The Greatest Impact On Response To Advertising (2 of 2)
<p>Are your ads leaving the intended impression? Or are they disregarded after a glance?</p> <p>Continuing where they left off last week, Dan Kennedy and Bill Glazer discuss in detail the four remaining components of ad creation that, if used effectively, will dramatically increa ... Show More
41m 59s