Google and Facebook are worth a combined $2 trillion, with the vast majority of their revenue coming from advertising. In our previous episode, we learned that TV advertising is much less effective than the industry says. Is digital any better? Some say yes, some say no — and some say we’re in a full-blown digital-ad bubble.
Yesterday
691. Is This What a “Good Billionaire” Looks Like?
David Rubenstein, a product of the old bipartisan D.C., made his fortune in private equity. He’s been spending it on “patriotic philanthropy” and institutions like the Kennedy Center, where Trump fired him as chairman. Now he wonders if the center can hold. SOURCES:David Rubenste ... Show More
43m 23s
Oct 9
690. It’s Show Business, Baby!
Podcasting started as a niche-nerd pursuit. Now it’s a $9 billion industry. Is that a lot? The strange economics of this thing we do. SOURCES:Jim Bankoff, chairman and C.E.O. of Vox Media.Ben Davis, head of digital at WME.Will Page, former chief economist at Spotify and author of ... Show More
1h 1m
Oct 2
689. Here’s Why Your Hamburger Just Got So Pricey
An economist calls America’s beef industry a “miracle.” An antitrust scholar calls it “broken.” Maybe they’re both right? SOURCES:Austin Frerick, agriculture antitrust expert, fellow at Yale University, author of Barons: Money, Power, and the Corruption of America's Food Industry ... Show More
49m 25s
Apr 2022
7 Items That Have The Greatest Impact On Response To Advertising (2 of 2)
<p>Are your ads leaving the intended impression? Or are they disregarded after a glance?</p> <p>Continuing where they left off last week, Dan Kennedy and Bill Glazer discuss in detail the four remaining components of ad creation that, if used effectively, will dramatically increa ... Show More
41m 59s