logo
episode-header-image
Jul 2021
48m 15s

Testing Facebook Ad Creative: The Path t...

Michael Stelzner, Social Media Examiner
About this episode

Want more sales from Facebook ads? Wondering if better creative could improve your results? To learn how to efficiently test your Facebook ad creative so you can scale your results and increase sales, I interview Rick Mulready.

Sponsor: Visit wix.com/ecommerce to create your store and drive sales today. | Guest: Rick Mulready | Show Notes: socialmediaexaminer.com/468

Review our show on Apple Podcasts.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Up next
Aug 21
Educational Video Ads: The Secret to More Leads and Sales
Have your organic videos hit a ceiling—great views, but disappointing conversions? Wondering why your competitors are turning video content into a lead-generation machine while your results stay flat? Educational video ads offer a performance-driven approach that combines storyte ... Show More
48 m
Aug 14
Emotional Targeting: A Proven Path to More Leads and Sales
Ever feel like you’re spinning your wheels with conversion optimization—testing headlines, buttons, and pop-ups but still seeing underwhelming results? Do you know something’s not working on your site, but have no clear direction on what to fix or why? Enter emotional targeting i ... Show More
47m 22s
Aug 7
5 Reasons Your Content Is Failing and How to Fix It
Have you ever published content that felt well-written, strategic—even inspired—only to watch it disappear into the void without traction? Or wondered why your competitors’ content sparks conversation and loyalty while yours struggles to connect? The solution isn’t just better he ... Show More
44m 48s
Recommended Episodes
Apr 2024
4 tests Facebook Ads à copier pour avril 2024
On reprendre les tests Facebook Ads sur Social Scaling et on démarre avec un épisode ultra complet autour :  D'un testing d'audience Facebook Ads qui nous a permis d'atteindre de bons résultats et de faire le tri dans nos intérêts. D'un concept publicitaire qui continue de perfor ... Show More
20m 2s
Aug 2017
Facebook Stories Enhancements: Public and Desktop
On this week's Social Media Marketing Talk Show with Erik Fisher and Kim Reynolds, we explore Facebook Stories on Desktop with Jeff Sieh, Facebook Ad Updates with Amanda Bond, and other breaking social media marketing news of the week! What do you think? Find show notes and share ... Show More
56m 57s
May 2024
SPI 785: Small Tweaks for Big Sales with Brian Moran from SamCart
#785 Tiny changes to improve your sales process add up to a lot more revenue. This is especially true for your checkout pages! So, how do you build a frictionless experience for your customers? Find out in my chat with Brian Moran from SamCart, a platform for creating fully optim ... Show More
36m 37s
Feb 2023
How to Sell the Right Products. Plus: How to Think About High-SKU Businesses.
Success on Facebook is as much about what you sell as it is about how you sell it. In this episode, Richard and Taylor talk about an overlooked aspect of paid social success: merchandising your ad account. Then, they dip into the podcast mailbag and give some advice to a listener ... Show More
36m 23s
May 2022
The Sweater That Creates Its Own Facebook Ads
Why one brand is helping its customers resell its product... TikTok's new ad placement puts your brand beside its top-performing content... You might need to start resizing your brand's Instagram content... Twitter is offering your brand tweet exclusivity... And acknowled ... Show More
10m 12s
Sep 2021
Facebook’s Plans to Revamp Ads, New Ad Opportunities, and More
Explore Facebook ads changes with Michael Stelzner and Allie Bloyd.Want to take your marketing to the next level? Then be sure to check out our 9th annual Social Media Marketing World conference. You’ll get access to three full days of top-notch content from industry experts you ... Show More
26m 43s
Aug 2023
How to Sell More Books with a Book Funnel and Paid Advertising with Chris Benetti
I've got something special for you today. While we don't often have guests on the podcast, I couldn't resist bringing in an expert who's been making waves in the world of book funnels and paid advertising. I recently crossed paths with Chris Benetti, the man b ... Show More
40m 38s
Feb 2020
Facebook and Google Make Retargeting Harder: How to Prepare
On this week's Social Media Marketing Talk Show, we explore how to prepare for Google's plans to block third-party cookies and the expansion of Facebook's Clear History tool with special guest Rich Brooks. We'll also review the updates from Facebook's Q4 2019 earnings and results ... Show More
44m 19s
Mar 2024
How to Grow Your Agency Through Socially Responsible Marketing
How to Grow Your Agency Through Socially Responsible Marketing DESCRIPTION:Wondering how to prioritize inclusivity, emotion, and social impact in your agency’s work? Looking for a proven model to follow? To discover the keys to conscious agency growth from a serial entrepreneur w ... Show More
43m 12s