Testing Facebook Ad Creative: The Path t...

Are your Facebook and Instagram ads getting lost in the feed while your competitors keep stealing the clicks? Are you spending time and money tweaking campaign settings when your real problem might be on screen? To discover how to build a Facebook and Instagram ad creative strate ... Show More

Are you struggling to reach local customers on TikTok? Wondering whether switching to a business account will help? To discover how TikTok's new verified business account unlocks powerful features for marketers, how the platform's new Local Feed helps neighborhood businesses get ... Show More

Are you spending most of your marketing budget chasing new customers while the ones you have are leaving? Do you suspect that better customer retention could be your biggest revenue lever, but you're not sure where to start? To discover a proven three-part framework to keep custo ... Show More

On this week's Social Media Marketing Talk Show with Erik Fisher and Kim Reynolds, we explore Facebook Stories on Desktop with Jeff Sieh, Facebook Ad Updates with Amanda Bond, and other breaking social media marketing news of the week! What do you think? Find show notes and share ... Show More

<p>#785 Tiny changes to improve your sales process add up to a lot more revenue. This is especially true for your checkout pages! So, how do you build a frictionless experience for your customers? Find out in my chat with Brian Moran from SamCart, a platform for creating fully op ... Show More

<p>Success on Facebook is as much about <em>what </em>you sell as it is about <em>how</em> you sell it. In this episode, Richard and Taylor talk about an overlooked aspect of paid social success: merchandising your ad account. Then, they dip into the podcast mailbag and give some ... Show More

<p><span>Why one brand is helping its customers resell its product... TikTok&#39;s new ad placement puts your brand beside its top-performing content... You might need to start resizing your brand&#39;s Instagram content... Twitter is offering your brand tweet exclusivity... And ... Show More

<p>I&apos;ve got something special for you today. While we don&apos;t often have guests on the podcast, I couldn&apos;t resist bringing in an expert who&apos;s been making waves in the world of book funnels and paid advertising. <br/><br/>I recently crossed paths with Chris Benet ... Show More

On this week's Social Media Marketing Talk Show, we explore how to prepare for Google's plans to block third-party cookies and the expansion of Facebook's Clear History tool with special guest Rich Brooks. We'll also review the updates from Facebook's Q4 2019 earnings and results ... Show More

How to Grow Your Agency Through Socially Responsible MarketingDESCRIPTION:Wondering how to prioritize inclusivity, emotion, and social impact in your agency’s work? Looking for a proven model to follow? To discover the keys to conscious agency growth from a serial entrepreneur wh ... Show More