Neuromarketers claim that their techniques provide new and profound insights for consumers buying everything from soda to new cars. But can they really interpret data in a way that allows them to nudge a user's subconscious mind? And, if so, what does thi
Yesterday
Our Favorite Devil Folktales
Happy Halloween, fellow Conspiracy Realists. Whether or not you're religious, you've doubtlessly heard all sorts of stuff about the Biblical Devil. Ethics aside, he's one of the most well-known characters in all of literature. And he occurs in way more than just religious texts. ... Show More
1h 1m
Oct 29
Listener Mail: Card Heists, Phrexian Nightmares, Weaponized Absurdity and More
Big Cheese responds to the episode on smart dust, prompting a conversation about Magic: The Gathering. Privacy Guy shares a story about a trading card heist. Void inspires an exploration of weaponized absurdity. Plus Codename PinBrock reveals a huge mac and cheese conspiracy. Joi ... Show More
57m 42s
Feb 2022
225 - Blindsight and Neuromarketing
<p>In this episode, neuromarketing experts Prince Ghuman and Matt Johnson discuss the many strange examples from their book, Blindsight, in an effort to make us all smarter consumers, empowered to make better decisions after touring a showcase of all the less-obvious ways marketi ... Show More
59m 30s
May 2024
Nerd Alert: How Accurate is Marketers’ Intuition?
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use.<br /><br />In this episode, Elena and Rob discuss the r ... Show More
10m 7s
<p>Want to create more effective marketing campaigns? Wondering how buyers make purchase decisions? To discover how neuroscience can help us become better marketers, I interview Kenda Macdonald.</p><p><br></p><p><br></p><p><strong>Guest</strong>:<strong> </strong><a href="https:/ ... Show More