Neuromarketers claim that their techniques provide new and profound insights for consumers buying everything from soda to new cars. But can they really interpret data in a way that allows them to nudge a user's subconscious mind? And, if so, what does thi
Yesterday
CLASSIC: What the Heck is an NFT?
In tonight's Classic episode: a new player has entered the strange, often confusing world of Bitcoin -- the non-fungible token, or NFT. This digital token, which can be virtually anything, is technically unique. It's a one-of-a-kind thing existing in an entirely intangible state. ... Show More
1h 7m
Sep 14
Strange News: The DHS Traces Your Finances, No Water For You! Plus: You Can See Everything, Drone Shenanigans, and More
Recent revelations confirm that the Department of Homeland Security and other parts of law enforcement are secretly accessing your financial records -- and taking you in, even if you haven't committed a crime. Plus, US courts rule people have no right to clean water. A sinister C ... Show More
59m 48s
Sep 11
Exploding Mics: The Assassination of Charlie Kirk, Chapter One
A year and a day ago, American political activist Charlie Kirk was murdered during a public debate at Utah Valley University. While his name was unfamiliar to many, he was a rising superstar in the world of U.S. conservatives. In the first chapter of this special two-part series, ... Show More
50m 50s
Feb 2022
225 - Blindsight and Neuromarketing
<p>In this episode, neuromarketing experts Prince Ghuman and Matt Johnson discuss the many strange examples from their book, Blindsight, in an effort to make us all smarter consumers, empowered to make better decisions after touring a showcase of all the less-obvious ways marketi ... Show More
59m 30s
May 2024
Nerd Alert: How Accurate is Marketers’ Intuition?
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use.<br /><br />In this episode, Elena and Rob discuss the r ... Show More
10m 7s
<p>Want to create more effective marketing campaigns? Wondering how buyers make purchase decisions? To discover how neuroscience can help us become better marketers, I interview Kenda Macdonald.</p><p><br></p><p><br></p><p><strong>Guest</strong>:<strong> </strong><a href="https:/ ... Show More