Neuromarketers claim that their techniques provide new and profound insights for consumers buying everything from soda to new cars. But can they really interpret data in a way that allows them to nudge a user's subconscious mind? And, if so, what does thi
Yesterday
CLASSIC: How Rigging Elections Works: Mexico, 1988
<p>While democracy isn't always predictable, one thing's for sure -- no matter who wins an election, for any party, in any country, some part of the population will claim the game is rigged. That's what happened in Mexico in 1988, when Carlos Salinas de Gortari became president i ... Show More
1h 2m
Yesterday
Strange News: Raccoon Evolution! A Grand Theft Joyride, the Guys Predict Nvidia, Cheese gets Cast, and Much More
<p>Recent studies argue city raccoons are evolving along with humans. A guy steals a city bus and honestly does a pretty good job. Legislation is unprepared for technology, and Nvidia makes a lot of stuff. All this and more in this week's strange news segment.</p><p><a href="http ... Show More
1h 11m
Nov 21
3I/Atlas: We are Obsessed with the Newest (or Oldest?) Instellar Object
<p>While humanity's local solar system appears huge from Earth, it's actually a pretty tiny piece of real estate in the grand scheme of things. And, in recent years, technological breakthroughs have allowed astronomers and physicists to learn more about the things traveling to us ... Show More
1h 2m
Nov 2022
This Conversation About the 'Reading Mind' Is a Gift
<p>Every day, we consume a mind-boggling amount of information. We scan online news articles, sift through text messages and emails, scroll through our social-media feeds — and that’s usually before we even get out of bed in the morning. In 2009, a team of researchers found that ... Show More
1h 9m
Mar 2021
Larry Barsalou - Habits of Mind
In this episode, Wendy speaks with cognitive psychologist Larry Barsalou about his work on grounded cognition, concepts, stress, and habits. Their conversation covers many topics, including:
a historical look at how psychology has viewed and studied the mind;
simulation and predi ... Show More
1h 10m