Neuromarketers claim that their techniques provide new and profound insights for consumers buying everything from soda to new cars. But can they really interpret data in a way that allows them to nudge a user's subconscious mind? And, if so, what does thi
Yesterday
The Hidden Horrors of Elephant Shows
Elephants are amazing. In addition to being huge, they're also some of the smartest land animals out there (seriously, they have the biggest brains). Yet despite their unique nature, humans have historically mistreated elephants -- and continue to do so today. In tonight's episod ... Show More
48m 44s
Jul 30
Listener Mail: Wrestling From the Inside, The Rise of Jimothy, the Guys Call Monsanto and More
Sasquatch's Stunt Double provides an in-depth look at Pro Wrestling. Stoned Coyote inspires a conversation about the short-spined, viral raccoon Jimothy. The Truest Lock shares a story about helicopter repairs, the draft -- and whether the U.S. would be better with mandatory comm ... Show More
1h 1m
Jul 29
The Devil's Quarry, with Paul Solotaroff
In the fall of 1995, hunters in rural Carmel, New York discovered the remains of 12-year-old Josette Wright. The discovery set the town and local law enforcement into a frenzy, desperate to close the case even if doing so meant bending the law. In this exclusive interview with Pa ... Show More
1h 10m
Feb 2022
225 - Blindsight and Neuromarketing
<p>In this episode, neuromarketing experts Prince Ghuman and Matt Johnson discuss the many strange examples from their book, Blindsight, in an effort to make us all smarter consumers, empowered to make better decisions after touring a showcase of all the less-obvious ways marketi ... Show More
59m 30s
May 2024
Nerd Alert: How Accurate is Marketers’ Intuition?
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use.<br /><br />In this episode, Elena and Rob discuss the r ... Show More
10m 7s
<p>Want to create more effective marketing campaigns? Wondering how buyers make purchase decisions? To discover how neuroscience can help us become better marketers, I interview Kenda Macdonald.</p><p><br></p><p><br></p><p><strong>Guest</strong>:<strong> </strong><a href="https:/ ... Show More