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Apr 2014
36m 51s

Neuromarketing: Science or Science Ficti...

iHeartPodcasts
About this episode
Neuromarketers claim that their techniques provide new and profound insights for consumers buying everything from soda to new cars. But can they really interpret data in a way that allows them to nudge a user's subconscious mind? And, if so, what does thi 
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