logo
episode-header-image
Apr 2014
36m 51s

Neuromarketing: Science or Science Ficti...

iHeartPodcasts
About this episode
Neuromarketers claim that their techniques provide new and profound insights for consumers buying everything from soda to new cars. But can they really interpret data in a way that allows them to nudge a user's subconscious mind? And, if so, what does thi 
Up next
Mar 27
Mind Games: an Interview with Zoë Lescaze
Does hypnosis work? Can you really hack your brain into becoming a better person? On the flip side: Can you possibly push people to do what you want, without their knowledge? In tonight's interview, Ben, Matt and Noel welcome the legendary journalist and author Zoë Lescaze, co-cr ... Show More
1h 8m
Mar 26
Listener Mail: Moltbook, Missoula Tunnels, and DOOMBRAIN!
In this week's listener mail segment: Hootsifer hips Ben, Matt and Noel to the fascinating -- and disturbing -- process of using human brain cells on microchips to play the videogame Doom. Noah prompts the guys to plan a trip to the underground tunnels of Missoula, Montana. Sacra ... Show More
1h 2m
Mar 25
What Just Happened In Venezuela -- And Why?
While the relationship between the United States and Venezuela has been tense in recent decades, things massively escalated earlier this year. The U.S. unilaterally invaded Venezuela, abducting sitting President Nicolás Maduro, along with his spouse, to face drug and terrorism ch ... Show More
1h 20m
Recommended Episodes
Jun 2024
Consciousness - a science or a philosophy? | Avshalom Elitzur
<p>Why has the concept of consciousness stumped scientists forever? Is there a way of overcoming this impasse?</p><p>Looking for a link we mentioned? It's here: https://linktr.ee/philosophyforourtimes</p><p><br></p><p>Join physicist and philosopher Avshalom Elitzur as he fearless ... Show More
35m 4s
Oct 2025
Will You Buy a Car from a Chatbot?
Sponsored and boosted content is a reality of web searches these days, making it harder for consumers to find agnostic product recommendations. Consumers who want to cut to the chase will increasingly use LLMs. Chatbots can quickly comb the web to help consumers research products ... Show More
37m 21s
Oct 2025
How today’s consumers are spending their time and money
What are the trends shaping consumer sentiment and behavior in 2025—and what are the implications for brands and retailers?See www.mckinsey.com/privacy-policy for privacy information 
26m 46s
Feb 2025
How AI will answer questions we haven't thought to ask | Aravind Srinivas
Human potential will only accelerate with AI answering questions better and faster than ever before, says Aravind Srinivas, cofounder and CEO of conversational search engine Perplexity. He examines the trends driving new AI-powered tools that nourish curiosity and creativity — an ... Show More
12m 53s
Jul 2025
Short Stuff: Bliss Point
The food we eat – especially the junk food – is a highly engineered technical marvel that’s designed to make you want nothing other than more! more! more! Learn about how food scientists make that possible by hijacking our brains.See omnystudio.com/listener for privacy informatio ... Show More
14m 45s
Mar 2009
Could a 'thinking cap' make me a genius?
<p>When Allan Snyder discovered that transcranial magnetic stimulation produces strange cognitive changes, he believed he'd stumbled upon a "creativity-amplifying machine." Learn more about the real-life thinking cap in this podcast from HowStuffWorks.com.</p><p> </p> Learn more ... Show More
20m 24s
Nov 2022
This Conversation About the 'Reading Mind' Is a Gift
<p>Every day, we consume a mind-boggling amount of information. We scan online news articles, sift through text messages and emails, scroll through our social-media feeds — and that’s usually before we even get out of bed in the morning. In 2009, a team of researchers found that ... Show More
1h 9m
Mar 2021
Larry Barsalou - Habits of Mind
In this episode, Wendy speaks with cognitive psychologist Larry Barsalou about his work on grounded cognition, concepts, stress, and habits. Their conversation covers many topics, including: a historical look at how psychology has viewed and studied the mind; simulation and predi ... Show More
1h 10m