In this episode, Campaign’s editor Austyn Allison is joined by Snap’s Vish Badiani and Tactical’s Mike Khouri to discuss augmented reality and retail. The ubiquity of lenses and filters, the regional uptake of new technology, and the global pandemic has produced a perfect environment for AR to boom. Listen now to find out how to make the most of it.
Speakers:
AUSTYN ALLISON, editor of Campaign ME
MIKE KHOURI, managing director of Tactical
VISH BADIANI, creative strategy head at Snapchat MENA