440. Does Advertising Actually Work? (Pa...

An economist calls America’s beef industry a “miracle.” An antitrust scholar calls it “broken.” Maybe they’re both right? SOURCES:Austin Frerick, agriculture antitrust expert, fellow at Yale University, author of Barons: Money, Power, and the Corruption of America's Food Industry ... Show More

That’s the question at the heart of a battle between Kalshi and state gambling regulators. As prediction markets boom, there are other questions, too — about insider trading, market manipulation, and whether the public has turned against them. (Part two of a two-part series.) SOU ... Show More

The promise is that they can beat the experts at predicting inflation, elections, and FDA approvals. But right now, roughly 90 percent of the action is sports. Is this a future we want to bet on? Stephen Dubner speaks with, among others, the C.E.O. of Kalshi. (Part one of a two-p ... Show More

<p>It's no secret that the ad industry is huge. Advertisers spend hundreds of billions of dollars each year attempting to convince people they should buy a given product or service -- and these same forces also work around the clock to leverage the latest in neuroscience and tech ... Show More

This episode we dive into the complicated world of advertising. Is advertising a good thing for society? What does advertising mean for us as individuals? Can you be authentic, and is authenticity what is lacking from advertising? What is the deal with those stupid Change commerc ... Show More

Today, the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold. To what extent do you agree or disagree?   to trick someone into believing  to depict Gillette a clean-shaven man to get more out of life ... Show More

Does advertising nudge your memory? Change your mind? Or make you feel something? The answer isn't as simple as you think.This week, Elena, Angela, and Rob examine five leading theories of how advertising works. They debate memory nudging versus persuasion models, explore why emo ... Show More

The UK has been a global leader in the Advertising Industry since the end of the last century. But like many businesses it's now facing disruption from technology. Pop up banners on the internet and social influencers are cheaper and more immediate. Evan Davis and guests discuss ... Show More

Global advertising spend is growing faster than expected and beginning to eat into other ways businesses have historically put budget to use – who are the unexpected winners?   (00:14) David Meier and Dylan Lewis discuss: - The global ad market eclipsing $1T in 2024, what’s drivi ... Show More

<p>Have you ever searched for something online, only to find an eerily related series of ads popping up at each website you visit afterward? If so, you've encountered the Brave New World of targeted online advertising. But is it a force for good? For ill? Join the guys and specia ... Show More

<p>Are your ads leaving the intended impression? Or are they disregarded after a glance?</p> <p>Continuing where they left off last week, Dan Kennedy and Bill Glazer discuss in detail the four remaining components of ad creation that, if used effectively, will dramatically increa ... Show More

Super Bowl ad time are the most expensive you’ll find on television. So after companies spend the money, what’s the best advertising strategy to use with your time? Jeanine Poggi, senior editor at Ad Age, believes that branding (over a specific call-to-action) is the way to go. L ... Show More

Some people say that advertising has positive economic effects. Others think that it has negative social effects because it makes people feel dissatisfied with who they are and what they have. Discuss both these views and give your own opinion.   identities and possessions advers ... Show More