440. Does Advertising Actually Work? (Pa...

The world’s great museums are full of art and artifacts that were plundered during an era when plunder was the norm. Now there’s a push to return these works to their rightful owners. Sounds simple, right? It's not. (Part 2 of an updated series originally published in 2023.) SOUR ... Show More

When he joined the Del Fuegos, his big brother’s band, all Warren knew how to play was a record player. Things went great for a while — and then it all fell apart. So how did he wind up writing definitive books on Springsteen and Tom Petty? If you'd like to see the video version ... Show More

How did a freshly looted Egyptian antiquity end up in the Metropolitan Museum of Art? Why did it take Kim Kardashian to crack the case? And how much of what you see in any museum is stolen? (Part 1 of “Stealing Art Is Easy. Giving It Back Is Hard,” first published in 2023.) SOURC ... Show More

<p>It's no secret that the ad industry is huge. Advertisers spend hundreds of billions of dollars each year attempting to convince people they should buy a given product or service -- and these same forces also work around the clock to leverage the latest in neuroscience and tech ... Show More

This episode we dive into the complicated world of advertising. Is advertising a good thing for society? What does advertising mean for us as individuals? Can you be authentic, and is authenticity what is lacking from advertising? What is the deal with those stupid Change commerc ... Show More

Today, the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold. To what extent do you agree or disagree?   to trick someone into believing  to depict Gillette a clean-shaven man to get more out of life ... Show More

Does advertising nudge your memory? Change your mind? Or make you feel something? The answer isn't as simple as you think.This week, Elena, Angela, and Rob examine five leading theories of how advertising works. They debate memory nudging versus persuasion models, explore why emo ... Show More

The UK has been a global leader in the Advertising Industry since the end of the last century. But like many businesses it's now facing disruption from technology. Pop up banners on the internet and social influencers are cheaper and more immediate. Evan Davis and guests discuss ... Show More

Global advertising spend is growing faster than expected and beginning to eat into other ways businesses have historically put budget to use – who are the unexpected winners?   (00:14) David Meier and Dylan Lewis discuss: - The global ad market eclipsing $1T in 2024, what’s drivi ... Show More

<p>Have you ever searched for something online, only to find an eerily related series of ads popping up at each website you visit afterward? If so, you've encountered the Brave New World of targeted online advertising. But is it a force for good? For ill? Join the guys and specia ... Show More

<p>Are your ads leaving the intended impression? Or are they disregarded after a glance?</p> <p>Continuing where they left off last week, Dan Kennedy and Bill Glazer discuss in detail the four remaining components of ad creation that, if used effectively, will dramatically increa ... Show More

Super Bowl ad time are the most expensive you’ll find on television. So after companies spend the money, what’s the best advertising strategy to use with your time? Jeanine Poggi, senior editor at Ad Age, believes that branding (over a specific call-to-action) is the way to go. L ... Show More

Some people say that advertising has positive economic effects. Others think that it has negative social effects because it makes people feel dissatisfied with who they are and what they have. Discuss both these views and give your own opinion.   identities and possessions advers ... Show More