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May 2022
48m 18s

CLASSIC: You're Worth About A Dollar: Ta...

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About this episode

Have you ever searched for something online, only to find an eerily related series of ads popping up at each website you visit afterward? If so, you've encountered the Brave New World of targeted online advertising. But is it a force for good? For ill? Join the guys and special guest Jonathan Strickland as they explore the facts, fiction and controversy surrounding online ads.

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