Recently, Aussie-owned brand JeansWest announced it’s going into voluntary administration, putting over 600 jobs at risk and leading to the closure of more than 90 stores across Australia. In this episode, Britt breaks down where she thinks JeansWest went wrong from a branding and marketing perspective, shares what she would have done differently, and—of course—delivers some brutally honest takes (and we wouldn’t have it any other way).
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CREDITS
Host: Brittney Saunders.
Senior Producer: Xander Cross
Managing Producer: Elle Beattie
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