SPI 448: How to Use Scarcity and Urgency...

AL #015 Today's short and sweet session of AskLiz cuts straight to the point. That's because we can sometimes get stuck on problems that aren't actually problematic at all! April Roga, whose question I'm answering, wants to attract women entrepreneurs around her mission. But not ... Show More

#946 For a while, Smart Passive Income was synonymous with my name. Essentially, the whole business was built around the Pat Flynn personal brand. But now that I sold the company, it's interesting to look back at the key decisions that turned SPI into an asset someone would actua ... Show More

AL #014 At SPI, we're Team WIN. That stands for What's Important Now because time and focus are our top resources. So what's moving the needle most for you? Karen Whooley, whose question I'm answering today, is ready to leave Instagram. She's doubling down on the top driver of sa ... Show More

<p>Are you tired of feeling like you're constantly chasing customers? Wondering how to get people lining up to buy from you instead? To discover a multi-step strategy to naturally create demand and create a sense of urgency without relying on pushy tactics, I interview Brenna McG ... Show More

Scarcity can make people want something more — even if they didn’t want it in the first place. Whether it’s the new Nintendo Switch 2 or a rare collectible toy, businesses are using clever marketing strategies to create hype and boost sales. But what exactly is scarcity marketing ... Show More

Scarcity. We know it plays an important role in sales. People want things that are high in demand but low in quantity. Think about it. Why do you think people go crazy for limited edition items? So when you’re selling something to your prospects, make sure you emphasize its scarc ... Show More

Welcome to an episode with a leading expert in digital marketing, Dr. Mindy Weinstein. In this episode, Mindy discussed how to leverage the principle of scarcity to influence customer decisions, boost sales, and positively impact your business. She also shared the four types of s ... Show More

Scott gives entrepreneurial marketing advice, speaking as to why startups should focus on creating an exceptional product over spending on marketing. He then discusses how to deal with management teams within your company when employees keep getting poached. He wraps up by advisi ... Show More

<p>Are you struggling to stand out in an increasingly crowded marketplace? Wondering how to leverage your expertise to generate more leads and sales for your business? To discover how to build and monetize a personal brand that creates exposure, generates qualified leads, and dri ... Show More

<p>Are you making it too hard for customers to understand what you do? Is unclear messaging hurting your conversions? To discover how to align sales and marketing using a story framework and why many marketers get storytelling wrong, I interview Dr. JJ Peterson.</p><p><br></p><p> ... Show More

<p dir="ltr">Lightning Round:  Top 10 Ways to Build Your Personal Brand</p> <p dir="ltr">Question:  Juan from Santa Fe asks, "I sell software for a small firm that focuses on manufacturing firms - and for the last few years business has been great. Once the election happened we a ... Show More